There's a moment that happens on almost every strategy call I get on. I ask someone to tell me about their brand - what they do, who they serve, what makes them different - and they answer pretty smoothly. It rolls right off the tongue because they've said it a hundred times already and it's basically down to a script. And then I ask "why?" or "can you explain that differently?" or just "what do you mean by that specifically?" And they pause. It's like their brain just hit a loading screen...
7 days ago • 3 min read
I can't tell you how many times I've yapped with a business owner who opens with some version of this: "I just need to figure out Instagram." And I get it. I really do. Instagram is loud, it's visual, it's where everyone seems to be making things happen while making it look easy, and the algorithm is constantly dangling the promise of exponential reach in front of you like a sweet treat you're sooo close to earning. So the obsession with and hyperfocus on the platform make sense. But here's...
14 days ago • 3 min read
As a strategist, I see behind the curtain of a lot of businesses. And lemme tell ya - more often than not, the success projected on social media is often not the reality of the chaos and confusion happening in real time. Almost every single business owner I've ever spoken to or had the privilege of working with has said some version of the same thing to me: "I honestly have no idea what I'm doing most of the time." So if you're sitting there like "why the hell haven't I figured this out...
21 days ago • 2 min read
You've decided you don't need to keep showing up on social media. And honestly? You've got the receipts to back it up - a full roster, consistent referrals, clients who adore you. The business works. So why are you here reading a newsletter about content? I have a theory, but stay with me. Because the referral pipeline you've got? You didn't engineer it. It grew because you're good and people talk... which is great, but it's not a strategy, it's a streak. And some part of you already knows...
28 days ago • 2 min read
You can technically be so many different things to so many different people. And I’m not even talking about life titles like mom, wife, friend, or daughter. I mean professionally. Because if I look at my career since 2014, I’ve been called a graphic designer, a web designer, a digital designer, a branding expert, a brand strategist, a marketing coordinator, a social media manager, a content creator, a photographer, a content strategist… like truly, I have held almost every marketing-adjacent...
about 1 month ago • 2 min read
“If you’re tired of creating content, hire me to do your social media marketing.” I see so many of my peers still using this line and just… UGH. I’ll be so for real with you right now if you see a social media girlie saying this in their marketing - it's kinda a red flag. Because what worked 10 years ago (hell, what worked 3 years ago) is a wildly different social media landscape than the one we’re operating in right now. And I say this with love. Truly. As someone who has been creating...
about 1 month ago • 2 min read
I need you to start thinking about how people choose your services in the same way they choose how they fix their caffeine addiction. For some people, a cup of coffee in the morning is simply a job to be done. They wake up, need energy, and genuinely don't care where that caffeine comes from as long as it shows up and does its thing. They could stop at a gas station, Starbucks, Dunkin, or even make a Keurig cup at home - whatever is closest and fastest to meet their caffeine needs. These...
about 2 months ago • 3 min read
One of the hardest lessons most people have to learn is that any worthwhile goal is a bitch to get to, despite how easy your algorithm makes it seem. In life, in business, in marketing - everything is a mountain to climb. And if something seems too good to be true, one of two things are happening. A - it probably is B - you've already climbed the damn mountain, but it's been so long since you started the ascent that it doesn't feel as hard as it was at the base I've come to realize that I...
about 2 months ago • 4 min read
A lot is happening in the social media world right now... There's the part about how people are leaving TikTok en masse due to the US joint venture. Be that because of the updated privacy policy or the fact that their accounts are basically just being... silenced. Then there's the part where a huge portion of Instagram (okay, probably beyond IG) is yearning for a more analog life. That 2016 trend wasn't just for funsies - it's because people are desperate for 'simpler' times.... although in...
2 months ago • 2 min read