One of the hardest lessons most people have to learn is that any worthwhile goal is a bitch to get to, despite how easy your algorithm makes it seem. In life, in business, in marketing - everything is a mountain to climb. And if something seems too good to be true, one of two things are happening. A - it probably is B - you've already climbed the damn mountain, but it's been so long since you started the ascent that it doesn't feel as hard as it was at the base I've come to realize that I...
12 days ago • 4 min read
A lot is happening in the social media world right now... There's the part about how people are leaving TikTok en masse due to the US joint venture. Be that because of the updated privacy policy or the fact that their accounts are basically just being... silenced. Then there's the part where a huge portion of Instagram (okay, probably beyond IG) is yearning for a more analog life. That 2016 trend wasn't just for funsies - it's because people are desperate for 'simpler' times.... although in...
19 days ago • 2 min read
I’ve been thinking a lot about how obsessed everyone is with the tiniest content details right now, and how in the process we’re collectively missing the things that actually move the needle. Because everywhere I look, people are spiraling about whether they should be using this trending audio or that one, whether they’re posting too early or too late or somehow both, whether they’re posting too often or not enough, whether they should use hashtags or keywords … and meanwhile, the very first...
26 days ago • 2 min read
Okay, so I’ve been baking sourdough for about a year and a half now, but in the most jerry-rigged way you can imagine. Like, truly, not a single one of the “right tools” in sight. Just me in my kitchen, figuring it out as I go - like cold proofing in a measuring cup, baking in whatever random pan I had lying around. And still… every single loaf came out pretty damn delicious. The other day, my fiancé’s parents gave me a Dutch oven (aka the thing every sourdough girlie obsesses over), so...
about 1 month ago • 2 min read
I fear marketing has become that misunderstood, magical thing everyone thinks will fix their business...if they could jussssst "get it right." And honestly? I don’t blame them. Because it does feel like marketing is the problem when: You’re posting more than ever but not getting bites You’re tweaking your visual identity (again), hoping this will be the thing that captures attention You show up at events, talk about your work, smile through small talk, and still leave wondering if anyone "got...
about 1 month ago • 3 min read
Today marks exactly ten years since my brother passed away. And since Anthony is a huge reason this business exists in the first place, I want to use today as an opportunity to explain some of the core beliefs I operate from over here. This isn't a sad story. It’s an explanation. Not just losing him, but watching him live in the shell of his body for 18 years, fundamentally changed how I think about time, meaning, and what’s actually worth the effort. This wasn’t like one singular moment of...
about 2 months ago • 3 min read
If you missed my email last week about 2026 predictions, start there because this thought builds directly on it. Caught up? Cool. Here's the thing most people forget when they’re spiraling over content, engagement, and social media as a whole...the online space is not real life. We all understand this in theory, but somewhere along the way, we stopped operating like it’s true. So, for those that need the reminder: No matter how hard you try, content is not a substitute for substance. That...
about 2 months ago • 3 min read
2026 is going to be the year that countless brands are destroyed by leaning too heavily on AI. Ope. I said it. And yes, I frequently use AI myself, so stay with me here because this is most certainly not a 'bash AI' saga (promise). Let me start by saying, it's already happening. I'm already in the rooms and having conversations with people who've gotten the ick and "unsubscribed" from brands they once trusted. Meaning these brands succeeded at winning people's attention and building trust via...
2 months ago • 4 min read
If you feel like marketing your business on social just… isn’t working anymore? You’re not alone. So many other business owners are feeling it too. You’re not wrong to feel frustrated. But I can promise you the problem doesn’t lie in your consistency. Every time a business owner comes to me with the request of 'posting daily' on social because they're not currently seeing results, my eye twitches a little because I know they think volume is the missing piece. And I get why - everyone online...
2 months ago • 3 min read