Imagine your neighborhood has six Italian restaurants. Menus? Basically the same. Prices? Within a few bucks. Location? All equally convenient. Some you’ll try once and forget about. Others become your ride-or-die spots where you celebrate birthdays, bring friends, and crave their bolognese on random Tuesdays. Why? It’s not the food. It’s not the price. It’s not the parking (okay, sometimes it's the parking 😂). It’s the experience. And I know you’ve felt this before. You fall in love with a...
10 days ago • 2 min read
Design is communication. It’s not just about making things pretty...it’s about making sure your message doesn’t get lost in translation. It’s about conveying a vibe, a presence, a feeling, an emotion. To show you what I mean, let me tell you what happened to me this weekend in NYC. Like the caffeine addict I am, I was out wandering when the afternoon espresso craving hit hard. That’s when I walked past Blank Street Coffee. Never heard of it before (apparently there’s a cult following?...
17 days ago • 2 min read
To set the scene, this past weekend my boyfriend and I were talking about engagement plans while touring open houses because we're planning on buying a home together soon. Needless to say, he's more than just a 'boyfriend' at this point, so the story I'm about to tell you holds a little more weight on the importance of showing up real. Let’s rewind to 2023 when Adam and I first met. For our second date, he took me (ME?!) to an art gallery. 💀 Now, we were still in that “getting to know each...
about 1 month ago • 3 min read
I don't know who needs to hear this, but your best content ideas aren't going to come from endlessly scrolling your feed and regurgitating what you see other people doing. Your best content comes from LIVING. Put down your damn phone, experience the moment, and allow yourself to actually exist without your business owner hat for a bit (yes, you're allowed to do that you know). Because those moments when you're free to be just Reader, not Reader, the badass business owner? Those are the...
about 1 month ago • 2 min read
You didn’t start your business to become a social media expert. And yet… there you were last night stressing over which trending hooks and audios to use on your Reels at 10 PM. Go ahead. Name one client who hired you because of the sound you picked on your Instagram post. ...I’ll wait. But for real, for real. You want the truth? You don’t have a social media problem. You have a brand clarity problem. Because if you knew exactly who you’re talking to, what makes you different, and why your...
about 1 month ago • 2 min read
You know that feeling when you meet someone and immediately think, Oh, you definitely have bodies in your basement? Yeah. That was me last weekend. Let me set the scene: My boyfriend Adam and I went on a snowboarding trip with his friend Kevin, plus Kevin’s friend—who we will now refer to as Unhinged Man. First impression? Immediate danger. The second I met him, my gut screamed, this man is not safe. Dramatic? Maybe. But I literally texted Adam do not to leave me alone with him under any...
about 2 months ago • 3 min read
Let’s talk about a content mistake that way too many service providers are making... marketing like influencers instead of business owners. I get it. You see a viral reel and think, "OMG, I should recreate this—it clearly works!" Or maybe you follow someone with 100K+ followers and assume they must know what they’re talking about when it comes to content. But here’s the problem: Just because something goes viral doesn’t mean it’s good marketing. And just because someone has a big audience...
about 2 months ago • 2 min read
You’re not new to this. This isn’t luck. You’re not still testing the waters to see if this side hustle is gonna stick. Nope—you’re in it. You’re booking clients (mostly through referrals), juggling a million responsibilities, and doing the damn thing. But when it comes to marketing? It feels like pulling teeth. What are you even supposed to say? “Hire me, I’m awesome”? (instant ick) So you do what you’ve always done: Post a random photo of yourself on IG because “I should probably show my...
2 months ago • 5 min read
Most business owners think they have a marketing problem or that more content is the answer to their problem. But plot twist—it’s usually a messaging, positioning, or user experience problem that they've been blind to until they start marketing and realizing "oh shit, this isn't working" See, marketing isn’t magic...It’s a megaphone. So when your brand and offers are giving *chaotic at best*, you're just amplifying that mess to the masses when you start using things like social media...
2 months ago • 3 min read