Hey. Hi. Hello. Holy crap, it's November. Instead of panicking or beating yourself up that another month of 2025 flew by and you still haven’t been consistent with your content (whoops), use this as the perfect chance to reset. And no, that doesn’t mean doom-scrolling for inspo and slapping together trendy posts that don’t do much for your actual goals. Instead, follow the steps I take before planning content for myself or my clients. 1. What are your goals for the month? Are you trying to...
13 days ago • 1 min read
In the same way you can’t expect someone to pick up the exact ingredients you need for dinner unless you specify exactly what you need to make the dish you’re craving, you can’t expect AI to know what you need written unless you communicate all the nitty-gritty details specific to your brand. Both AI and humans can only do so much with the information we’re given. For example, if you say “grab dinner” and expect 3 heads of broccoli and some thinly sliced chicken breasts but don’t communicate...
20 days ago • 3 min read
I can almost guarantee you’re overthinking your content. Or at the very least, making it way harder than it needs to be. Think about the social accounts you admire—the ones you save, share, and stalk when you need inspiration. Notice anything? They’re not reinventing the wheel every week. They have their core foundational ideas, and they share them over and over again… just repackaged in fresh ways. Which means: content gets a whole lot easier once you know your brand foundations. And the fun...
27 days ago • 2 min read
150 weeks ago, I made a decision and I haven’t broken my commitment since. At that time, I was fed up with myself (both mentally and physically) - I didn’t like how I looked, how I felt, or how out of control things had gotten. Until that moment? I’d been going through the motions, convincing myself I was doing ‘enough’ when deep down I knew I wasn’t. So I decided to full send showing up. I knew change wouldn’t happen overnight, so I made one rule I refused to break: move my body once a week....
about 1 month ago • 2 min read
You started your business because you love what you do. And when you love something? You yap about it. Whether that be to your partner who half-understands, to your biz bestie who fully gets it, or to your mom who nods politely but has absolutely no clue what you're talking about. And that “yapping” is actually education. It’s the first way people learn what you do and why it matters. And it’s also the first layer of trust-building - the bridge between “oh, she’s good at this” and “I need her...
about 1 month ago • 2 min read
You’ve probably heard this advice a hundred times: “Just set better boundaries.” And yeah, boundaries matter. Contracts matter. Protecting your time matters. (I’m not saying remove the seatbelt layer of safety that boundaries provide.) But if you’re still drained by clients—even with all the boundaries in place—the problem probably isn’t just your “no.” It might be what your brand is quietly attracting before you get to this point. Hear me out: boundaries are like a seatbelt. They only kick...
about 2 months ago • 2 min read
A reminder I keep telling myself (and my clients) lately... Just because you can, doesn't mean you should. Let’s start with the shiny new content thing: Instagram’s 5120 x 1080 px format. If you’ve seen it and thought, “Ooooh, fun! Should I jump on this?” my advice is this: NOPE, not unless it makes sense for your brand. Some perspective: If you're a cinematographer who already shoots horizontally and wants to create something aesthetic and framed differently than your normal stuff - sure,...
about 2 months ago • 1 min read
Understandably, when most business owners reach out to me, they have the same goal. Sign more clients, make more money, etc. And usually, their brain at this point jumps straight to things like: “I should probably post more social content.” "Maybe I should invest in SEO or AI search discovery." “Do I need a better funnel??” “Maybe I should rebrand…again.” But I want to challenge you that sometimes the bottleneck isn’t visibility or discovery. It’s your process. Specifically…your website,...
2 months ago • 2 min read
I hate to be the one to tell you, but no…you’re probably not going to convert high-ticket clients using social media alone. And that’s coming from me - a girlie who lives, breathes, and swears by content being the only thing you need to build your brand and attract best-fit clients. But ahem.... “content” doesn’t just mean Reels and carousel posts. Do most of my clients find me on social? Yes. Do they tell me my content is one of the reasons they felt confident hiring me? Also yes. But be so...
2 months ago • 2 min read