I fear marketing has become that misunderstood, magical thing everyone thinks will fix their business...if they could jussssst "get it right." And honestly? I don’t blame them. Because it does feel like marketing is the problem when: You’re posting more than ever but not getting bites You’re tweaking your visual identity (again), hoping this will be the thing that captures attention You show up at events, talk about your work, smile through small talk, and still leave wondering if anyone "got...
9 days ago • 3 min read
Today marks exactly ten years since my brother passed away. And since Anthony is a huge reason this business exists in the first place, I want to use today as an opportunity to explain some of the core beliefs I operate from over here. This isn't a sad story. It’s an explanation. Not just losing him, but watching him live in the shell of his body for 18 years, fundamentally changed how I think about time, meaning, and what’s actually worth the effort. This wasn’t like one singular moment of...
16 days ago • 3 min read
If you missed my email last week about 2026 predictions, start there because this thought builds directly on it. Caught up? Cool. Here's the thing most people forget when they’re spiraling over content, engagement, and social media as a whole...the online space is not real life. We all understand this in theory, but somewhere along the way, we stopped operating like it’s true. So, for those that need the reminder: No matter how hard you try, content is not a substitute for substance. That...
23 days ago • 3 min read
2026 is going to be the year that countless brands are destroyed by leaning too heavily on AI. Ope. I said it. And yes, I frequently use AI myself, so stay with me here because this is most certainly not a 'bash AI' saga (promise). Let me start by saying, it's already happening. I'm already in the rooms and having conversations with people who've gotten the ick and "unsubscribed" from brands they once trusted. Meaning these brands succeeded at winning people's attention and building trust via...
30 days ago • 4 min read
If you feel like marketing your business on social just… isn’t working anymore? You’re not alone. So many other business owners are feeling it too. You’re not wrong to feel frustrated. But I can promise you the problem doesn’t lie in your consistency. Every time a business owner comes to me with the request of 'posting daily' on social because they're not currently seeing results, my eye twitches a little because I know they think volume is the missing piece. And I get why - everyone online...
about 1 month ago • 3 min read
I kind of love this time of year for one reason: it makes what wasn’t working… extremely obvious. You posted more. You went viral. You ran ads. You did everything “right” to get more visibility. And now you’re staring at a year’s worth of data, wondering why the sales didn’t match the effort. That’s not on you. It’s on the assumptions we’ve all been sold about what marketing can actually do. So let’s say it together: marketing can’t save a business that isn’t structurally sound. Throughout...
about 1 month ago • 2 min read
I sincerely hope you didn’t open this email looking for “festive viral hook ideas” because your IG feed deserves better than a sleigh bell pun and a forced “POV: you’re burnt out” post to close out the year. Let’s actually talk about where your audience’s head is right now. Spoiler: it’s December (still not sure how that happened, but here we are). And most people are not sitting around hoping a service provider drops a high-ticket pitch between their 4th family obligation and 7th Target run...
about 2 months ago • 2 min read
I went to a client appreciation event this week fully in “eat some snacks, say hi, and Irish goodbye by 7pm” mode. I’m the client in this scenario, so my only job was to show up, be grateful, and receive a free apple pie. But I ended up chit-chatting with the guy who hosted the event, and we started shooting the shit about business. A few minutes in, he asks what I do. I give him the quick version, and he goes, “Oh damn, okay. I need a marketing person.” Now, this is the part where a lot of...
about 2 months ago • 3 min read
Let me tell you the story of how chronically oversleeping in high school led me to a $33.6K contract 15 years later. No, seriously. 😂 A little back story - ya girl could NOT wake up for the life of her in high school. And honestly, this trait holds firm - if you want me up and functioning before 8:00am, there better be a damn good reason for it. But alas, that trait didn't go over too hot in circa 2009 when it meant missing the school bus (I was the first stop on a very long route), and that...
2 months ago • 4 min read