I went to a client appreciation event this week fully in “eat some snacks, say hi, and Irish goodbye by 7pm” mode. I’m the client in this scenario, so my only job was to show up, be grateful, and receive a free apple pie. But I ended up chit-chatting with the guy who hosted the event, and we started shooting the shit about business. A few minutes in, he asks what I do. I give him the quick version, and he goes, “Oh damn, okay. I need a marketing person.” Now, this is the part where a lot of...
13 days ago • 3 min read
Let me tell you the story of how chronically oversleeping in high school led me to a $33.6K contract 15 years later. No, seriously. 😂 A little back story - ya girl could NOT wake up for the life of her in high school. And honestly, this trait holds firm - if you want me up and functioning before 8:00am, there better be a damn good reason for it. But alas, that trait didn't go over too hot in circa 2009 when it meant missing the school bus (I was the first stop on a very long route), and that...
20 days ago • 4 min read
I've been sitting on this story for a few weeks (shoutout to my wildly type-A content planning brain), but I knew it needed its moment, so let's hit it... Last month, I flew to Vegas for the When We Were Young Festival. If you're not familiar, it’s basically where every "I'm different!!" alt kid from high school (you know the ones - with gauges, Vans, and crazy colored pants) gather to scream-sob our fave early 2000s emo bangers. And scream I did. The headliners that night? Blink-182 and...
27 days ago • 2 min read
Hey. Hi. Hello. Holy crap, it's November. Instead of panicking or beating yourself up that another month of 2025 flew by and you still haven’t been consistent with your content (whoops), use this as the perfect chance to reset. And no, that doesn’t mean doom-scrolling for inspo and slapping together trendy posts that don’t do much for your actual goals. Instead, follow the steps I take before planning content for myself or my clients. 1. What are your goals for the month? Are you trying to...
about 1 month ago • 1 min read
In the same way you can’t expect someone to pick up the exact ingredients you need for dinner unless you specify exactly what you need to make the dish you’re craving, you can’t expect AI to know what you need written unless you communicate all the nitty-gritty details specific to your brand. Both AI and humans can only do so much with the information we’re given. For example, if you say “grab dinner” and expect 3 heads of broccoli and some thinly sliced chicken breasts but don’t communicate...
about 1 month ago • 3 min read
I can almost guarantee you’re overthinking your content. Or at the very least, making it way harder than it needs to be. Think about the social accounts you admire—the ones you save, share, and stalk when you need inspiration. Notice anything? They’re not reinventing the wheel every week. They have their core foundational ideas, and they share them over and over again… just repackaged in fresh ways. Which means: content gets a whole lot easier once you know your brand foundations. And the fun...
about 2 months ago • 2 min read
150 weeks ago, I made a decision and I haven’t broken my commitment since. At that time, I was fed up with myself (both mentally and physically) - I didn’t like how I looked, how I felt, or how out of control things had gotten. Until that moment? I’d been going through the motions, convincing myself I was doing ‘enough’ when deep down I knew I wasn’t. So I decided to full send showing up. I knew change wouldn’t happen overnight, so I made one rule I refused to break: move my body once a week....
about 2 months ago • 2 min read
You started your business because you love what you do. And when you love something? You yap about it. Whether that be to your partner who half-understands, to your biz bestie who fully gets it, or to your mom who nods politely but has absolutely no clue what you're talking about. And that “yapping” is actually education. It’s the first way people learn what you do and why it matters. And it’s also the first layer of trust-building - the bridge between “oh, she’s good at this” and “I need her...
2 months ago • 2 min read
You’ve probably heard this advice a hundred times: “Just set better boundaries.” And yeah, boundaries matter. Contracts matter. Protecting your time matters. (I’m not saying remove the seatbelt layer of safety that boundaries provide.) But if you’re still drained by clients—even with all the boundaries in place—the problem probably isn’t just your “no.” It might be what your brand is quietly attracting before you get to this point. Hear me out: boundaries are like a seatbelt. They only kick...
2 months ago • 2 min read