I don't know who needs to hear this, but your best content ideas aren't going to come from endlessly scrolling your feed and regurgitating what you see other people doing. Your best content comes from LIVING. Put down your damn phone, experience the moment, and allow yourself to actually exist without your business owner hat for a bit (yes, you're allowed to do that you know). Because those moments when you're free to be just Reader, not Reader, the badass business owner? Those are the...
14 days ago • 2 min read
You didn’t start your business to become a social media expert. And yet… there you were last night stressing over which trending hooks and audios to use on your Reels at 10 PM. Go ahead. Name one client who hired you because of the sound you picked on your Instagram post. ...I’ll wait. But for real, for real. You want the truth? You don’t have a social media problem. You have a brand clarity problem. Because if you knew exactly who you’re talking to, what makes you different, and why your...
21 days ago • 2 min read
You know that feeling when you meet someone and immediately think, Oh, you definitely have bodies in your basement? Yeah. That was me last weekend. Let me set the scene: My boyfriend Adam and I went on a snowboarding trip with his friend Kevin, plus Kevin’s friend—who we will now refer to as Unhinged Man. First impression? Immediate danger. The second I met him, my gut screamed, this man is not safe. Dramatic? Maybe. But I literally texted Adam do not to leave me alone with him under any...
27 days ago • 3 min read
Let’s talk about a content mistake that way too many service providers are making... marketing like influencers instead of business owners. I get it. You see a viral reel and think, "OMG, I should recreate this—it clearly works!" Or maybe you follow someone with 100K+ followers and assume they must know what they’re talking about when it comes to content. But here’s the problem: Just because something goes viral doesn’t mean it’s good marketing. And just because someone has a big audience...
about 1 month ago • 2 min read
You’re not new to this. This isn’t luck. You’re not still testing the waters to see if this side hustle is gonna stick. Nope—you’re in it. You’re booking clients (mostly through referrals), juggling a million responsibilities, and doing the damn thing. But when it comes to marketing? It feels like pulling teeth. What are you even supposed to say? “Hire me, I’m awesome”? (instant ick) So you do what you’ve always done: Post a random photo of yourself on IG because “I should probably show my...
about 1 month ago • 5 min read
Most business owners think they have a marketing problem or that more content is the answer to their problem. But plot twist—it’s usually a messaging, positioning, or user experience problem that they've been blind to until they start marketing and realizing "oh shit, this isn't working" See, marketing isn’t magic...It’s a megaphone. So when your brand and offers are giving *chaotic at best*, you're just amplifying that mess to the masses when you start using things like social media...
about 2 months ago • 3 min read
When I first started my fitness journey, I was all in. Peloton rides every day, hiking every weekend, and pushing hard to lose weight and build strength. Fast-forward to today: I don’t train with that same level of intensity because I don’t need to anymore. I've entered maintenance mode. Here’s the important part: This version of me—the one who’s lean, healthy, and in maintenance mode—isn’t operating on some brand-new plan. It’s the same strategy I started with two years ago. The goal: Stay...
about 2 months ago • 2 min read
You already know you've built something incredible. Clients trust you, they refer their friends to you, and your work speaks for itself. But let me ask you this: If a new potential client found you online today—through a referral, a Google search, or social media—would your online presence match the expertise you bring to the table? Or would they see an outdated website, an Instagram that hasn’t been touched in weeks, and branding that feels more “work in progress” than “book me now”? Listen,...
2 months ago • 2 min read
You know that Jeff Bezos quote: "Your brand is what people say about you when you’re not in the room"? Well, your content is how you get invited into the room in the first place. Your brand shapes your content, and your content dictates how your brand is perceived. It’s a constant feedback loop—and when one piece is off, the whole thing unravels. Take TikTok creators as a prime example. Some of them built entire personal brands solely through content: relatable storytelling, specific niches,...
2 months ago • 4 min read