If you missed my email last week about 2026 predictions, start there because this thought builds directly on it. Caught up? Cool. Here's the thing most people forget when they’re spiraling over content, engagement, and social media as a whole...the online space is not real life. We all understand this in theory, but somewhere along the way, we stopped operating like it’s true. So, for those that need the reminder: No matter how hard you try, content is not a substitute for substance. That...
9 days ago • 3 min read
2026 is going to be the year that countless brands are destroyed by leaning too heavily on AI. Ope. I said it. And yes, I frequently use AI myself, so stay with me here because this is most certainly not a 'bash AI' saga (promise). Let me start by saying, it's already happening. I'm already in the rooms and having conversations with people who've gotten the ick and "unsubscribed" from brands they once trusted. Meaning these brands succeeded at winning people's attention and building trust via...
16 days ago • 4 min read
If you feel like marketing your business on social just… isn’t working anymore? You’re not alone. So many other business owners are feeling it too. You’re not wrong to feel frustrated. But I can promise you the problem doesn’t lie in your consistency. Every time a business owner comes to me with the request of 'posting daily' on social because they're not currently seeing results, my eye twitches a little because I know they think volume is the missing piece. And I get why - everyone online...
23 days ago • 3 min read
I kind of love this time of year for one reason: it makes what wasn’t working… extremely obvious. You posted more. You went viral. You ran ads. You did everything “right” to get more visibility. And now you’re staring at a year’s worth of data, wondering why the sales didn’t match the effort. That’s not on you. It’s on the assumptions we’ve all been sold about what marketing can actually do. So let’s say it together: marketing can’t save a business that isn’t structurally sound. Throughout...
30 days ago • 2 min read
I sincerely hope you didn’t open this email looking for “festive viral hook ideas” because your IG feed deserves better than a sleigh bell pun and a forced “POV: you’re burnt out” post to close out the year. Let’s actually talk about where your audience’s head is right now. Spoiler: it’s December (still not sure how that happened, but here we are). And most people are not sitting around hoping a service provider drops a high-ticket pitch between their 4th family obligation and 7th Target run...
about 1 month ago • 2 min read
I went to a client appreciation event this week fully in “eat some snacks, say hi, and Irish goodbye by 7pm” mode. I’m the client in this scenario, so my only job was to show up, be grateful, and receive a free apple pie. But I ended up chit-chatting with the guy who hosted the event, and we started shooting the shit about business. A few minutes in, he asks what I do. I give him the quick version, and he goes, “Oh damn, okay. I need a marketing person.” Now, this is the part where a lot of...
about 1 month ago • 3 min read
Let me tell you the story of how chronically oversleeping in high school led me to a $33.6K contract 15 years later. No, seriously. 😂 A little back story - ya girl could NOT wake up for the life of her in high school. And honestly, this trait holds firm - if you want me up and functioning before 8:00am, there better be a damn good reason for it. But alas, that trait didn't go over too hot in circa 2009 when it meant missing the school bus (I was the first stop on a very long route), and that...
about 2 months ago • 4 min read
I've been sitting on this story for a few weeks (shoutout to my wildly type-A content planning brain), but I knew it needed its moment, so let's hit it... Last month, I flew to Vegas for the When We Were Young Festival. If you're not familiar, it’s basically where every "I'm different!!" alt kid from high school (you know the ones - with gauges, Vans, and crazy colored pants) gather to scream-sob our fave early 2000s emo bangers. And scream I did. The headliners that night? Blink-182 and...
about 2 months ago • 2 min read
Hey. Hi. Hello. Holy crap, it's November. Instead of panicking or beating yourself up that another month of 2025 flew by and you still haven’t been consistent with your content (whoops), use this as the perfect chance to reset. And no, that doesn’t mean doom-scrolling for inspo and slapping together trendy posts that don’t do much for your actual goals. Instead, follow the steps I take before planning content for myself or my clients. 1. What are your goals for the month? Are you trying to...
2 months ago • 1 min read