We all know we're living in a content-driven world. But what most business owners forget is that there are so many micro-decisions that need to happen before our customers ever get to that coveted “I want in” moment for your signature service.

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So hyper-focusing on just your "conversion-driven social content" isn't the magic pill you think it will be.

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There's a whole damn journey that your audience is taking between when they see your social post and when they give you their credit card.

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To put it into perspective, even if someone finds you on social, before someone ever says yes to booking your service, they need to:

• Read/watch and resonate with your social post
• Click over to your profile and/or comment a keyword for a link
• Click your link in bio
• Read your landing page
• Understand your offer (and the transformation it provides)
• Submit an inquiry form and/or review a checkout page
• Get a confirmation email and/or book a discovery call
• Feel safe with you on the call, and/or review the proposal sent post-call
• Say yes to the investment

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And that's not even including everything that happens before we get to that point of resonating with your one specific social post (because I doubt the first time they ever see you is when this journey takes place)

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But the through line here is that every single step your audience is taking is shaped by content.

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So if your "content isn't converting," meaning your social content doesn't seem to be working... dare I say, have you looked at your other content or even the friction between the pieces of content? 👀

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Because often we think about our content or our individual marketing pieces in silos.

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We think about social media as social media. We think about websites as websites. We think about emails as emails. But how often do we think of it all as one giant puzzle?

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Because in truth, our audience isn't experiencing it in segments.

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It’s not enough to “just show up consistently” anymore.

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If you're checking off social media or email marketing as to-do items on your task list vs. sections of a giant puzzle that need to create a cohesive picture... you're making it harder than it needs to be to sign clients.

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Your content (all of it) is guiding your audience's behavior.

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And it can either make a smooth, easy journey to checkout or make it a bit more convoluted and clunky.

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So if you're sitting there with an offer thinking, “whyyy TF is no one buying this?!" I hear you, and I wanna help.

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For a limited time, I'm offering mini content audits for only $297.

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How it works is you'll tell me what offer you’re trying to sell, I go through your content + brand ecosystem like a buyer would, and then I tell you exactly where the disconnects are and what to fix.

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You'll walk away with a personalized Loom video with tangible, psychology-backed insights on what’s working, what’s not, and why, along with clear, strategic next steps to boost clarity, trust, and conversion potential.

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Interested in snagging one of these content audits? Just reply with what offer isn't getting the traction you think it deserves, and we'll go from there!

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Until next time,

Marissa