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Just like making coffee, anyone can create content. But crafting crave-worthy content, much like a perfect pour-over, requires effort. Subscribers to the Content Pour-Over get weekly actionable insights to enhance their content through marketing psychology and brand strategy principles.
Have you noticed your IG and TikTok feeds are starting to feel a little like Netflix, except instead of a cozy binge night, you’re just… dropped into a show mid-season. You open your app, and bam...someone’s posting “Day 4 of XYZ,” and you have no idea what happened on Days 1–3. But suddenly you’re tapping over to their profile, scrolling backward like a digital detective trying to piece together the full plot? Samesies. And you can expect more of it because we’ve officially entered the era...
Ever done a “quick market-research scroll” and wound up questioning your whole business? There you are, mid-day social scroll, iced latte sweating on your desk, when one of your competitors pops up selling half your deliverables for double your rate. Say whaaaat? Queue the mental spiraling. ✨ "How does she justify that? Her results aren't any better than mine?" "Maybe people aren't actually buying? Maybe she's getting pushback..." "Wait, what if I doubled my rates? Could I finally take a...
I'd put money on the fact that you're probably making your content strategy much more convoluted than it needs to be. I see so many of you stressing about things like the best days to post, the best times to post, or the best way to shuffle through your content topics. Can I be totally honest with you? None of that really matters. Now I won't lie to you. When I first started creating content for my business, I was biggg time into the idea of "talk about this content pillar on this day, and...