Have you noticed your IG and TikTok feeds are starting to feel a little like Netflix, except instead of a cozy binge night, you’re just… dropped into a show mid-season.

​

You open your app, and bam...someone’s posting “Day 4 of XYZ,” and you have no idea what happened on Days 1–3. But suddenly you’re tapping over to their profile, scrolling backward like a digital detective trying to piece together the full plot?

​

Samesies. And you can expect more of it because we’ve officially entered the era of content series: micro-seasons of ideas, stories, rants, and advice that unfold post by post.

​

Here’s why this format works so well for your audience, the algorithm, and your sanity.

​

✔️ Psychologically:

• Your brain needs closure. (You're probably sick of me talking about the Zeigarnik Effect by now, but your brain LOVES a closed loop)
• We love a repeated format. (familiarity bias)
• We stick with things once we’re a little invested (commitment bias)

​

✔️ Platform behavior:

Instagram and TikTok prioritize watch time, saves/shares, and repeat visits. And "series content" makes people binge, and bingeing means bookmarking (mental bookmarks count too), and bookmarking means visibility.

​

✔️ For you as the creator:

• You're no longer reinventing the wheel on every post (!!!)
• Instead, you're just expanding one thread over time. You can riff, you can evolve the idea as you go, and you can breathe a little easier (aka tryyyy this if you haven't already)

​

And because I don’t believe in recommending things I wouldn’t do myself, here are a few series I’m playing with right now:

​

▶️ “Rebuilding My Brand & Content Strategy” – a behind-the-scenes look at how I’m refining my own brand and content strategy. I'm taking you along for the journey and showing you what I'm working on every day so you can see behind the curtain and learn a thing or two.

​

▶️ “Post-Run Content Rants” – my low(est) effort video, high(est) clarity ideas I record after a run, when my brain is buzzing with noise. I'm sweaty, unscripted...and very me. Post-run I would always go nose diving into my notes app with tons of ideas I'd want to expand on in my newsletter, on stories, or in a carousel post... but alas - by the time I got home, I'd lose the spark and move onto something else. So I figured, let's skip the notes app and just hit record. You'll get the raw, honest Marissa-isms in full force when you tune into these.

​

Sooo your turn! Try a series.

​

Pick a topic you love talking about and chunk it down episode by episode or fill us in about a journey you’re on episode by episode.

​

Doesn’t have to be formal, fancy, or highly edited. Just commit to part one and let the rest unfold.

​

And like anything, if you hate it, bail. You're not committed to a full 30 days (unless that's your thing).

​

At the end of the day, it's literally just content. Keep it on-brand. Have some fun. Let it ride.

​

Until next time,

Marissa