Ever done a “quick market-research scroll” and wound up questioning your whole business?

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There you are, mid-day social scroll, iced latte sweating on your desk, when one of your competitors pops up selling half your deliverables for double your rate.

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Say whaaaat? Queue the mental spiraling. ✨

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"How does she justify that? Her results aren't any better than mine?"

"Maybe people aren't actually buying? Maybe she's getting pushback..."

"Wait, what if I doubled my rates? Could I finally take a legit weekend..."

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Seen. Felt. Heard. I’ve tumbled down that rabbit hole, too.

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But what saved my sanity is that buyers don't count deliverables.

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When your content broadcasts a sharp, outcome-first story, the brain shortcuts to yes before it ever asks, "what’s included?”

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And that's good news for you because that means you can stop packing everything and the kitchen sink into your offers to justify a price increase.

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Story time! ⤵️

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About a year ago, I yanked a pile of “nice-to-haves” from my best-selling package and raised the price by 15%

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And lemme tell ya, I was nervous sending out that first proposal.

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Less deliverables AND a little price increase? Who do I think I am??

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But I was confident in the decision because while those deliverables were "nice to haves," the amount of time it took to execute vs. the ROI it produced for the client made zero sense to continue.

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So I made the change and proudly talked about this offer from the place of transformation (not deliverables) in all of my content.

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I shared case studies, I conveyed how my clients felt when working with me, showed off some before-and-afters, and I made sure this was communicated clearly across all of my content channels.

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(Because there's nothing worse than a social post saying one thing and tapping over to a web page that says another!)

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I viciously erased the essence of the "old package" so my leads wouldn't get confused.

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And the result? Signed contracts. No price negotiations. No deliverable questions.

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Just a happy as a clam, Marissa with happy as a clam clients to match.

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Sooo gut check: If you've recently spiraled about how your competitors are charging more (and offering less) than you, I want you to do two things.

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1. Go audit your offers. Are you offering deliverables that truly produce an ROI, or are you stuffing things in there just to make the packages seem 'better' or bigger?
2. Go audit your content. Are you clearly communicating the value you provide? Are you talking about the tangible and emotional transformations you provide your clients? Is that communicated consistently across all channels? Are you switching up how you talk about the offer week after week, or are you sticking to the same narrative to build trust?

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And a little assist on the above?

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If any of the following are true...we've got some work to do:

• Your prospects ask about the price before the process.
• Your juiciest testimonial lives in a Google Doc, not on your website.
• Each week you explain your offer in a different way.
• Your package list reads like a Cheesecake Factory menu.

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Until next time,

Marissa