I'd put money on the fact that you're probably making your content strategy much more convoluted than it needs to be.

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I see so many of you stressing about things like the best days to post, the best times to post, or the best way to shuffle through your content topics.

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Can I be totally honest with you?

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None of that really matters.

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Now I won't lie to you. When I first started creating content for my business, I was biggg time into the idea of "talk about this content pillar on this day, and this content pillar on that day" and I was even stressing about posting on the wrong days or the wrong times - thinking that might somehow make or break my content.

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Silly me. Because lemme tell ya. That life was EXHAUSTING.

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I felt like if I posted something off-pillar or on the wrong day of my perfect lil plan, the whole thing would collapse.

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But here's the thing: your best-performing content will rarely come from a rigid content calendar.

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It comes from brand clarity.

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And before you roll your eyes thinking, "I obviously know my freaking brand! I just don't know what content to create!!" hear me out:

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Brand clarity isn't just knowing who you are and what you offer.

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Brand clarity is knowing what you stand for, how you show up, the emotions you want your audience to feel when they interact with you, the transformations you provide, and the ultimate vision you have for your business.

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And all of that? Act as the guideposts to know what (and what not) to create.

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Because honestly, you need to allow yourself space to pivot and space to respond to what’s happening in your industry… or your brain… or your inbox.

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You need wiggle room to say, “Oh, this hit me and I need to talk about it.”

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Not, "hmmmm, maybe I can plug this into my content calendar in exactly 4 weeks from now...just in time for the momentum and passion to slowly fade away"

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Don't think of your content in terms of "pillars" where you can only talk about one specific thing or topic.

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Instead, consider the themes that are quite literally baked into the DNA of your business.

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For me, those themes look something like:

• Brand first, content second – You need a clear brand before you can create content that converts. (This email and this social post are prime examples of this theme in action)
• Experience matters – Every touchpoint is part of your brand, from your visuals to your client journey. (Last week's email and this post is a good example of this theme in action.)
• Everything has a why – Marketing is psychology and human behavior all wrapped in one. If you understand why you’re doing what you’re doing, the strategy and tactics actually make sense. (This podcast episode and this Instagram post are a solid example of this theme in action.)

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Those are the themes I orbit around. My content reflects them in long-form emails, face-to-cam stories, silly trends, carousels, whatever.

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I'm not locked into a "post this on that day" formula; my content strategy is just built on clarity about who I am and what my business stands for.

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I will never have a "Monday is for psychology, Tuesday is for branding” type of content calendar ever again. That died in 2020.

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I just know what I stand for and what I want to be known for. And that’s enough to help me show up in a way that feels like me, while still converting.

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Now, listen. If you’re someone who loves rigid content rules and they help you stay on track? Ignore me. Do what works.

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But if you’re overwhelmed by the rules and feel stuck trying to fit into the boxes 'experts' have told you to fit yourself into…This is your permission to stop f*cking stressing about perfection and just get back to the root of your brand.

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Once you know what you stand for, you'll know what you want to say.

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Until next time,

Marissa