I can almost guarantee you’re overthinking your content. Or at the very least, making it way harder than it needs to be. Think about the social accounts you admire—the ones you save, share, and stalk when you need inspiration. Notice anything? They’re not reinventing the wheel every week. They have their core foundational ideas, and they share them over and over again… just repackaged in fresh ways. Which means: content gets a whole lot easier once you know your brand foundations. And the fun...
13 days ago • 2 min read
150 weeks ago, I made a decision and I haven’t broken my commitment since. At that time, I was fed up with myself (both mentally and physically) - I didn’t like how I looked, how I felt, or how out of control things had gotten. Until that moment? I’d been going through the motions, convincing myself I was doing ‘enough’ when deep down I knew I wasn’t. So I decided to full send showing up. I knew change wouldn’t happen overnight, so I made one rule I refused to break: move my body once a week....
20 days ago • 2 min read
You started your business because you love what you do. And when you love something? You yap about it. Whether that be to your partner who half-understands, to your biz bestie who fully gets it, or to your mom who nods politely but has absolutely no clue what you're talking about. And that “yapping” is actually education. It’s the first way people learn what you do and why it matters. And it’s also the first layer of trust-building - the bridge between “oh, she’s good at this” and “I need her...
27 days ago • 2 min read
You’ve probably heard this advice a hundred times: “Just set better boundaries.” And yeah, boundaries matter. Contracts matter. Protecting your time matters. (I’m not saying remove the seatbelt layer of safety that boundaries provide.) But if you’re still drained by clients—even with all the boundaries in place—the problem probably isn’t just your “no.” It might be what your brand is quietly attracting before you get to this point. Hear me out: boundaries are like a seatbelt. They only kick...
about 1 month ago • 2 min read
A reminder I keep telling myself (and my clients) lately... Just because you can, doesn't mean you should. Let’s start with the shiny new content thing: Instagram’s 5120 x 1080 px format. If you’ve seen it and thought, “Ooooh, fun! Should I jump on this?” my advice is this: NOPE, not unless it makes sense for your brand. Some perspective: If you're a cinematographer who already shoots horizontally and wants to create something aesthetic and framed differently than your normal stuff - sure,...
about 1 month ago • 1 min read
Understandably, when most business owners reach out to me, they have the same goal. Sign more clients, make more money, etc. And usually, their brain at this point jumps straight to things like: “I should probably post more social content.” "Maybe I should invest in SEO or AI search discovery." “Do I need a better funnel??” “Maybe I should rebrand…again.” But I want to challenge you that sometimes the bottleneck isn’t visibility or discovery. It’s your process. Specifically…your website,...
about 2 months ago • 2 min read
I hate to be the one to tell you, but no…you’re probably not going to convert high-ticket clients using social media alone. And that’s coming from me - a girlie who lives, breathes, and swears by content being the only thing you need to build your brand and attract best-fit clients. But ahem.... “content” doesn’t just mean Reels and carousel posts. Do most of my clients find me on social? Yes. Do they tell me my content is one of the reasons they felt confident hiring me? Also yes. But be so...
about 2 months ago • 2 min read
Has anyone else noticed the income claims resurfacing on IG lately? Not the wild “I made $100K in 10 days” bullshit… but the opposite. Vulnerability posts where people with over 50k followers admit they made $1–4k in a month. 😅 And listen, any money is good money. I’m pro-honesty, always. But these posts fire me up because they’re the wake-up call people actually need... What we see online rarely matches what’s happening in the business. Take a few service providers I admire. They’re insanely...
2 months ago • 2 min read
If there’s one thing you should know about me…it’s that I never forget a face. Ever. So imagine my surprise when I’m casually checking out a potential wedding venue’s Instagram and who pops up in almost all their photos? None other than deviled egg man. Let me back up. This is a throwback to my single-girl era, when Sunday afternoons sometimes meant meeting a dating app stranger for a drink. (Which is actually how my fiancée and I eventually found each other, so don't hate) However, on this...
2 months ago • 2 min read