If right now you feel like you’re constantly publishing content… but it’s not quite doing what you want it to do for your business. At least not in any measurable or meaningful way - I’m willing to bet you’ve said to yourself at some point, “what’s the f*cking point.” Because so many founders start to go through the motions of content creation and get stuck in execution for execution’s sake, without ever stopping to ask: “Is this content actually leading somewhere, or am I spinning myself in...
15 days ago • 1 min read
How many times have you tried to walk the dog *quickly* because you're running late, but your dog basically looks back at you like, "yeah...nice try buddy," and keeps sniffing, slowly trying to find the best place to drop a deuce? Your timeline is irrelevant here. What you want doesn't matter because your dog has to do what he has to do, and you quite literally can't rush sh*t. That's basically the same thing that happens when you post content expecting your audience to react immediately....
22 days ago • 2 min read
What do you do when you love something? You yap about it. That's honestly the whole secret to creating content that doesn't feel like nails on a chalkboard. The more excited you are about what you're doing, the easier it is to talk about. The more human it becomes, the better it performs. But unfortunately, most people get tripped up before they even get there. Because either they're so focused on "doing content right" that they lose their actual message in the process. Or they're busy...
29 days ago • 1 min read
You know you're being manipulated, right? It truly infuriates me how many business owners misplace their energy when it comes to social media. But I’m not mad at the business owners - I’m mad at my own damn industry of marketing girlies who feed the delusion. Because they know what they’re doing when they constantly push ‘trending audios’ and ‘tips to help you go viral’ - they’re feeding your need to feel respected, recognized, significant, and seen. Aka one of the most powerful motivators in...
about 1 month ago • 2 min read
There's a moment that happens on almost every strategy call I get on. I ask someone to tell me about their brand - what they do, who they serve, what makes them different - and they answer pretty smoothly. It rolls right off the tongue because they've said it a hundred times already and it's basically down to a script. And then I ask "why?" or "can you explain that differently?" or just "what do you mean by that specifically?" And they pause. It's like their brain just hit a loading screen...
about 1 month ago • 3 min read
I can't tell you how many times I've yapped with a business owner who opens with some version of this: "I just need to figure out Instagram." And I get it. I really do. Instagram is loud, it's visual, it's where everyone seems to be making things happen while making it look easy, and the algorithm is constantly dangling the promise of exponential reach in front of you like a sweet treat you're sooo close to earning. So the obsession with and hyperfocus on the platform make sense. But here's...
about 2 months ago • 3 min read
As a strategist, I see behind the curtain of a lot of businesses. And lemme tell ya - more often than not, the success projected on social media is often not the reality of the chaos and confusion happening in real time. Almost every single business owner I've ever spoken to or had the privilege of working with has said some version of the same thing to me: "I honestly have no idea what I'm doing most of the time." So if you're sitting there like "why the hell haven't I figured this out...
about 2 months ago • 2 min read
You've decided you don't need to keep showing up on social media. And honestly? You've got the receipts to back it up - a full roster, consistent referrals, clients who adore you. The business works. So why are you here reading a newsletter about content? I have a theory, but stay with me. Because the referral pipeline you've got? You didn't engineer it. It grew because you're good and people talk... which is great, but it's not a strategy, it's a streak. And some part of you already knows...
2 months ago • 2 min read
You can technically be so many different things to so many different people. And I’m not even talking about life titles like mom, wife, friend, or daughter. I mean professionally. Because if I look at my career since 2014, I’ve been called a graphic designer, a web designer, a digital designer, a branding expert, a brand strategist, a marketing coordinator, a social media manager, a content creator, a photographer, a content strategist… like truly, I have held almost every marketing-adjacent...
2 months ago • 2 min read