The reason I don't show up in your inbox or on your feed offering a list of content ideas is because I know you don't need them. You might want them and you might love them when you see them in the wild. But you don't frickin need them. Want proof? Your notes app is probably a wasteland of half baked thoughts you told yourself you’d come back to finalize. For like...the last 4 years. Or your saved folder on IG is a graveyard of things you were definitely going to recreate…but never did. Or...
12 days ago • 3 min read
Wanna hear my honest take when founders hit me with a random, "idk why my content isn't working... any advice? And then I take a quick peek at what they've got cooking? Most of the time, the problem is never their content. It’s that nobody knows what the hell that content is supposed to be doing. …Including the founder. And before anyone gets defensive, hear me out. Content is merely the vehicle, while strategy is deciding where you're going, why you're going there, what needs to happen along...
19 days ago • 2 min read
Content will always mirror the business model sitting underneath it. Think about what smacks you in the face every time you tap through Instagram stories… Screenshots of Stripe notifications along with messages like: "Just signed another client!!!" "Another enrollment came through!" "Just woke up to three more sales!" And after seeing enough of those posts, your brain starts doing that annoying thing where it goes, “hmmm, I don’t think I’m doing enough…” or “why can’t I do this too!?!” or...
26 days ago • 3 min read
*brings out whiteboard* When I discovered Bring Me The Horizon in the Myspace days of middle school, ya girl was obsessed. They were originally a deathcore group. And I absolutely made my entire personality from about 2007-2014ish. Fast forward to 2026 and their current music would give you absolute f*cking whipflash if you weren't following the journey because now they're basically pop rock/alternative music??? 🥲 Needless to say...They've pivoted a lot over the last 20 years. And because...
about 1 month ago • 2 min read
My best friend said something in her MOH speech that I can’t stop thinking about, and it honestly comes full circle and will directly influence how you’re showing up online, so stay with me here. For context, we’ve been friends since the second grade, when we met in 2002. Meaning she’s been by my side through it allllll. The scrapbooking phase. The emo kid phase. The scene kid phase - or as she called it - the neon phase. The ‘make her record videos with me and post them on the internet’...
about 2 months ago • 2 min read
If right now you feel like you’re constantly publishing content… but it’s not quite doing what you want it to do for your business. At least not in any measurable or meaningful way - I’m willing to bet you’ve said to yourself at some point, “what’s the f*cking point.” Because so many founders start to go through the motions of content creation and get stuck in execution for execution’s sake, without ever stopping to ask: “Is this content actually leading somewhere, or am I spinning myself in...
2 months ago • 1 min read
How many times have you tried to walk the dog *quickly* because you're running late, but your dog basically looks back at you like, "yeah...nice try buddy," and keeps sniffing, slowly trying to find the best place to drop a deuce? Your timeline is irrelevant here. What you want doesn't matter because your dog has to do what he has to do, and you quite literally can't rush sh*t. That's basically the same thing that happens when you post content expecting your audience to react immediately....
2 months ago • 2 min read
What do you do when you love something? You yap about it. That's honestly the whole secret to creating content that doesn't feel like nails on a chalkboard. The more excited you are about what you're doing, the easier it is to talk about. The more human it becomes, the better it performs. But unfortunately, most people get tripped up before they even get there. Because either they're so focused on "doing content right" that they lose their actual message in the process. Or they're busy...
2 months ago • 1 min read
You know you're being manipulated, right? It truly infuriates me how many business owners misplace their energy when it comes to social media. But I’m not mad at the business owners - I’m mad at my own damn industry of marketing girlies who feed the delusion. Because they know what they’re doing when they constantly push ‘trending audios’ and ‘tips to help you go viral’ - they’re feeding your need to feel respected, recognized, significant, and seen. Aka one of the most powerful motivators in...
3 months ago • 2 min read