Ever done a “quick market-research scroll” and wound up questioning your whole business? There you are, mid-day social scroll, iced latte sweating on your desk, when one of your competitors pops up selling half your deliverables for double your rate. Say whaaaat? Queue the mental spiraling. ✨ "How does she justify that? Her results aren't any better than mine?" "Maybe people aren't actually buying? Maybe she's getting pushback..." "Wait, what if I doubled my rates? Could I finally take a...
11 days ago • 2 min read
Can I be blunt? F*ck it, it's my newsletter. I'll be blunt. If following the tips, tricks, and trends you saved on social media were the answer to your problems, you wouldn’t still feel this stuck. You wouldn’t be questioning why your content looks fine but feels off. You wouldn’t be wondering why clients love you but strangers scroll right past. You wouldn't be second guessing if maybe you should switch your visuals up....again. Truth? No trend or tactic will save a brand that’s unclear. And...
18 days ago • 1 min read
I'd put money on the fact that you're probably making your content strategy much more convoluted than it needs to be. I see so many of you stressing about things like the best days to post, the best times to post, or the best way to shuffle through your content topics. Can I be totally honest with you? None of that really matters. Now I won't lie to you. When I first started creating content for my business, I was biggg time into the idea of "talk about this content pillar on this day, and...
25 days ago • 2 min read
We all know we're living in a content-driven world. But what most business owners forget is that there are so many micro-decisions that need to happen before our customers ever get to that coveted “I want in” moment for your signature service. So hyper-focusing on just your "conversion-driven social content" isn't the magic pill you think it will be. There's a whole damn journey that your audience is taking between when they see your social post and when they give you their credit card. To...
about 1 month ago • 2 min read
I've been having quite a lil content crashout over here for the past few weeks as I scroll and see the same posts over and over and over again. But what really pushed me over the edge was when I heard someone say their current content strategy is to use AI to scrub the internet for the highest performing content in their niche....so they can then pull those posts and regurgitate them in a way that feels fresh and new 😶 To say my flabber was gasted is an understatement. If you take anything...
about 1 month ago • 2 min read
You might roll your eyes at this, but stay with me for a sec. You need to stop fighting so hard for mass attention and start leaning more into what feels most like you. Now before you assume this is just another “be authentic” pep talk, lemme tell you, ya girl was a chameleon for a very long time. I spent 25+ years shapeshifting into whatever version of myself felt most likely to be liked, accepted, hired, or invited. And when I launched my business? That didn’t magically stop. If you looked...
about 2 months ago • 2 min read
Back at my corporate job, I used to deal with one client who… how do I put this nicely? Thought he was being efficient, but was actually the literal definition of doing the most. Here’s what I mean. We’d email him a press release to review—just a simple document we needed approval or a few edits on. And he would reply to the email saying, “Thanks, I’ve mailed you my changes.” Not emailed. Mailed. Like, with a stamp. USPS. The cross your fingers and wait four days kind of mail. Turns out he’d...
about 2 months ago • 3 min read
You know what's wild? This month marks 5 years since I launched Pané Marketing. 🤯 Five years ago, I started this business to help small business owners get their footing with marketing. I was creating DIY tools, sharing graphic design tips, and offering affordable social support - think courses, memberships, and wildly underpriced social media management (had to start somewhere, LOL) But my goal back in 2020 was simply to help you show up, get visible, and stop being overlooked without an...
2 months ago • 4 min read
Look, if I’m exhausted by all the conflicting marketing advice on the internet, then I’m willing to bet you’re at your wits' end. So let me be the one to tell you…it’s all just f*cking noise. Half the marketing girlies swearing a specific tactic is "the only way to grow" today were preaching a completely different one three years ago. (And will probably pivot again next year.) But underneath all the tactics, it's all to get to the same damn goal: Getting people to notice you and care about...
2 months ago • 1 min read