I fear one of the biggest marketing mistakes business owners make happens way before they actually start marketing. Also...Surprise! My podcast, Your Brand Is Showing is officially back! 🎉 New episodes will be hitting your feed every other Thursday for the next few months. Around halfway into this week's episode, I talk about something I really want you to chew on if you're struggling to produce content that actually pushes your business forward. Because far too often, we rely on an expert's...
12 days ago • 2 min read
I've told you this multiple times before, but my most re-read, annotated, and highlighted marketing book? Using Behavioral Science in Marketing by Nancy Harhut. What I haven't told you is how, when this book came out in 2022 and I first devoured it, I remembered I have free will...and LinkedIn. So I personally messaged Nancy to ask for other book recommendations. My thought process was if THIS is this good, who does SHE learn from? How can I tap into the source and learn even more? To my...
19 days ago • 2 min read
I've been racking my brain as to why social media has felt... poisonous lately. Instead of logging on to feel entertained, inspired, or educated - I feel annoyed and nauseated by the content staring back at me. So here's my attempt to articulate why I believe this is happening (because I know I'm not the only one feeling this way lately). In pursuit of creating content the algorithm wants, social content has essentially lost its "juice." Instead of people having thought-provoking...
26 days ago • 2 min read
I think we're asking the wrong question when it comes to content. Because everyone seems to fall into one of two camps. The first barely publishes at all because they're genuinely trying to figure out the best possible way to communicate what they mean. They treat every post like art (which I can respect), but nothing feels quite right yet, so they keep refining and neglecting to talk to their audience in the process. The second publishes religiously simply because…well, it's Tuesday and the...
about 1 month ago • 2 min read
If you couldn't already tell by my personality, I'm a Virgo. 💁🏻♀️ And I get such a damn kick out of the memes like this because LOL IT ME. But why tf am I telling you this? WELL. My husband doesn't use social media. Like...at all. He actually despises it. He knows I post every day, he understands what I do, but he's never really sat down and watched my content... ...until this weekend. And his honest reaction had me absolutely dead because after watching a few videos, he goes, "lol yeah, that...
about 1 month ago • 3 min read
Q3, new me! Or better yet *more* of me. Let’s unravel the reason behind my brand refresh: You have to be okay with pissing some people off. You have to sit with the discomfort of knowing you're truly not for everybody. Because in understanding that, you’re able to show up more as yourself. You become less curated with your words. Your actions. Your style. Your mannerisms. Essentially, you give fewer f*cks about how the general crowd perceives you because you know that while 80% of people...
about 2 months ago • 3 min read
It is actually mind-boggling to think about how many founders are creating every single social post from scratch. No wonder you hate social! What a waste of freaking time and manpower. Obviously, as the face of your business - whether you're a service provider, coach, consultant, blogger, etc. - people are very much buying into YOU, so yes, YOU need to be present in your content. But you’re being silly about the execution. Record a face-to-cam post once? That’s easily 3-4 additional posts AT...
about 2 months ago • 2 min read
The reason I don't show up in your inbox or on your feed offering a list of content ideas is because I know you don't need them. You might want them and you might love them when you see them in the wild. But you don't frickin need them. Want proof? Your notes app is probably a wasteland of half baked thoughts you told yourself you’d come back to finalize. For like...the last 4 years. Or your saved folder on IG is a graveyard of things you were definitely going to recreate…but never did. Or...
2 months ago • 3 min read
Wanna hear my honest take when founders hit me with a random, "idk why my content isn't working... any advice? And then I take a quick peek at what they've got cooking? Most of the time, the problem is never their content. It’s that nobody knows what the hell that content is supposed to be doing. …Including the founder. And before anyone gets defensive, hear me out. Content is merely the vehicle, while strategy is deciding where you're going, why you're going there, what needs to happen along...
2 months ago • 2 min read