I hate to be the one to tell you, but no…you’re probably not going to convert high-ticket clients using social media alone. And that’s coming from me - a girlie who lives, breathes, and swears by content being the only thing you need to build your brand and attract best-fit clients. But ahem.... “content” doesn’t just mean Reels and carousel posts. Do most of my clients find me on social? Yes. Do they tell me my content is one of the reasons they felt confident hiring me? Also yes. But be so...
8 days ago • 2 min read
Has anyone else noticed the income claims resurfacing on IG lately? Not the wild “I made $100K in 10 days” bullshit… but the opposite. Vulnerability posts where people with over 50k followers admit they made $1–4k in a month. 😅 And listen, any money is good money. I’m pro-honesty, always. But these posts fire me up because they’re the wake-up call people actually need... What we see online rarely matches what’s happening in the business. Take a few service providers I admire. They’re insanely...
15 days ago • 2 min read
If there’s one thing you should know about me…it’s that I never forget a face. Ever. So imagine my surprise when I’m casually checking out a potential wedding venue’s Instagram and who pops up in almost all their photos? None other than deviled egg man. Let me back up. This is a throwback to my single-girl era, when Sunday afternoons sometimes meant meeting a dating app stranger for a drink. (Which is actually how my fiancée and I eventually found each other, so don't hate) However, on this...
22 days ago • 2 min read
Your expectations are unrealistic. You want dream clients to come banging down your door after one well-crafted post, in the same way you want a six-pack to appear after a few crunches. I've made the comparison before, but let me say it a little louder this time: Social media is a hell of a lot like exercise. You won’t see sustainable results overnight. You can’t crack the code once and coast forever. And if you stop putting in effort, your results slow down. Case in point - I just hit a...
29 days ago • 1 min read
You should already know how I feel about filler/trend/fluff content. It's hollow at best, and I've been exhausted by it for literal years. (I shared some additional context about why this type of content bothers me to my core in this post - in case ya feeling nosy) But now with ChatGPT becoming so many people's go-to source for content creation... The internet is more polluted with hot garbage than ever before. Which is one of the key reasons why you're starting to see more "how I do XYZ"...
about 1 month ago • 1 min read
I’ve been fully managing content for clients for over 5 years now, and at any given time, I typically have my hands in 15+ social media accounts (plus a few more I oversee strategically). When you’re juggling that much content, you need a tried and true system that can handle it all, or trying to keep track of it all will quickly drain the life outta ya. Ask me how I know. Better yet, I'll just tell ya: During my first year of business, I was using a combination of sticky notes scattered on...
about 1 month ago • 2 min read
Alright, let's talk about my absolute favorite thing to do: Building brand-led content strategies. Whether you’re hiring me for strategy-only, full done-for-you content services, or 1:1 consulting, the way I swoop in to help you build content for your brand always follows the same approach. 1️⃣ We start at the strategy level (aka the foundation you’ve probably skipped over in your rush to stay visible). At this stage, we're looking at your brand to understand who you actually are, who you're...
about 2 months ago • 1 min read
While you spend all your time fighting with the algorithm and trying to perfect your Instagram grid, you're overlooking far more powerful content assets in your business. And no, this isn't a "you should be leaning into long-form content or update your website" argument (although, yes, please do those things too). Your sales and client-facing materials hold so much more power than a silly lil social post. I'm talking things like your... proposals service guides or media kits case studies...
about 2 months ago • 1 min read
If all you’re doing is posting product photos or Canva graphics with your service list, dare I say you're wasting your damnn time. Because harsh truth: no one f*cking cares. People don’t buy because you told them what you do. They buy because you made them feel something. Because in a sea of options, you gave them a reason to stop, to stay, to see themselves in what you shared. And I know, you probably do think your offer is special. Your process is thoughtful, your product is high-quality,...
2 months ago • 1 min read