Hey. Hi. Hello. Holy crap, it's November.

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Instead of panicking or beating yourself up that another month of 2025 flew by and you still haven’t been consistent with your content (whoops), use this as the perfect chance to reset.

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And no, that doesn’t mean doom-scrolling for inspo and slapping together trendy posts that don’t do much for your actual goals.

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Instead, follow the steps I take before planning content for myself or my clients.

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1. What are your goals for the month?

Are you trying to fill a specific offer? Grow your audience before a launch? Or maybe you’re fully booked and just need to nurture.

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2. What’s going on in your audience's world this month?

Are they stressed, stretched thin, planning ahead, or chasing a quick win? This changes what kind of content they’ll actually pay attention to.

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3. Where do those two things overlap?

That’s your content sweet spot or your monthly theme. AKA where the vision turns into a skeleton map of aligned brand-led content ideas. (We talked about how to do this a few weeks ago, but if you don't remember, peep this post for an assist)

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This content planning approach is exactly what I broke down in this week’s podcast episode: How To Create Brand-Led Content On Social Media

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📲 Hit play on the episode here

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And yes, I try to keep all these episodes under 25 minutes so they're the perfect length for your hot girl walk, drive to and from the coffee shop, or while you make dinner after a long day. (I see you, I am you, I have no patience for episodes that I can't finish in one sitting 😂)

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So tune in and let me know whatcha think!

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Catch ya next week,

Marissa

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PS: I know, I know. I suck at promoting my podcast, so if this is the first you're hearing about it...SURPRISEEE, go binge! There's been some super helpful episodes released over the last year (including some with incredible guest experts that I'm lucky enough to call my friends).

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