I sincerely hope you didn’t open this email looking for “festive viral hook ideas” because your IG feed deserves better than a sleigh bell pun and a forced “POV: you’re burnt out” post to close out the year.

​

Let’s actually talk about where your audience’s head is right now.

​

Spoiler: it’s December (still not sure how that happened, but here we are). And most people are not sitting around hoping a service provider drops a high-ticket pitch between their 4th family obligation and 7th Target run this month.

​

But here’s what they are doing:

→ Spending leftover budgets if they're a business.

→ Planning next quarter (both professionally and personally).

→ Thinking about how they don’t want to feel next year.

​

With that in mind, here’s how to shape your content strategy around your audience's current headspace:

1. If your people are B2B decision-makers...

Their internal monologue sounds like “please let me close my laptop” + “I still have budget / goals / pressure I can’t ignore.”

​

Content ideas that respect that headspace:

• “If you’re sitting on leftover budget…” - Show exactly how investing with you now sets them up for an easier Q1. (But like....don't say it like that lol) Think: “Sign now, start in January,” “Lock in this year’s rate for next year’s work,” “Here’s what we can realistically accomplish before March if we start the process now.”
• Decision-saver content - Short, clear breakdowns like “Who we’re a no for vs. a hell yes for,” or “How we plug into your 2025 metrics.” You’re making it easy for them to justify the spend to their boss or their own brain.
• Thought-leadership for the planner brain - December is when a lot of leaders are reviewing what broke this year and what they refuse to repeat. Give them “state of the industry” takes, mistakes to stop making, and predictions that quietly position you as the partner they should bring into their 2026 plans.

​

➡️ Your goal with B2B in December = clarity + justification so you can become the “this actually makes sense to do now” option.

​

2. If your people are B2C humans just trying to survive the season…

Their headspace is more like: “I’m tired, my wallet is empty, and my IG feed won’t stop screaming 'buy' but I just want to cry.”

​

Content angles that work here:

• Normalize scaling back - Posts about doing less, simplifying, choosing one thing to invest in instead of four. If your offer supports ease, say it. If it helps them breathe, lead with that.
• Help them feel smart with their money - Educate them without the hard sell. Talk about value, longevity, and what sticks after the holidays. Educational content like “How to tell if this service is actually worth it,” “Red flags when you’re panic-buying solutions,” or “How to prep now so January-you isn’t starting from scratch.”
• Plant the seed for “future me" - People buy transformation, not tasks. Help them see January-March through your lens, like, “If you’re already thinking about X in 2026, let’s make it easier to start now.”

​

➡️ Your goal with B2C in December = reduce decision fatigue + make them feel smart, not sold to.

​

Bottom line? I’d better not catch you saving another “December content ideas” carousel on IG and calling it your content strategy.

​

Take a second to figure out what your buyer is trying to solve, avoid, or set up before the year ends. Then figure out how you make that easier.

​

Once you know that, the "scroll stopping hooks" write themselves.

​

Catch ya next week,

Marissa

​

​