Okay, so I’ve been baking sourdough for about a year and a half now, but in the most jerry-rigged way you can imagine.

Like, truly, not a single one of the “right tools” in sight. Just me in my kitchen, figuring it out as I go - like cold proofing in a measuring cup, baking in whatever random pan I had lying around.

And still… every single loaf came out pretty damn delicious.

The other day, my fiancé’s parents gave me a Dutch oven (aka the thing every sourdough girlie obsesses over), so obviouslyyyy, I was a little excited to see what my bread would look like now that I had the tool everyone insists will change your baking game.

But lo and behold? My loaf looked and tasted basically the same as it did when I was jerry rigging it.

Still crusty. Still chewy. Still very much giving "delicious, where's the butter??"

Which made me realize: it was never about the tools. It was always about the recipe. The ingredients. The way it all worked together.

And when I tell you that is the same damn thing as marketing your business....I mean it’s the exact same thing.

We are out here exhausting ourselves chasing the "right” tool, the "best” platform, the one perfect tactic or thing that’s going to unlock everything.

Should I post more? Should I start a newsletter? Do I need a new website? Should I be on TikTok? Maybe that’s what I’m missing?

But if your strategy - aka your recipe and your ingredients - isn’t solid? None of the tools you use is going to magically work.

You’ll just keep switching pans, hoping this time it bakes differently.

I promise you don’t need another "tool"

You just need a clear, grounded understanding of who you are, who you’re for, and what you’re trying to say.

That’s what my upcoming in-person workshop on February 18th is all about.

It’s called Make It Easier for the Right Clients to Find You, and if you're local to the Hudson Valley, I'd love to see you there!

It's for the business owners who feel like they’re doing everything they’re supposed to be doing - posting, emailing, networking, showing up online - and still not attracting the people they actually want to work with.

We’re going to talk about what strategy really means, how to figure out what your people need to hear (and feel) before they’re ready to buy, how to optimize your content so it builds connection instead of confusion, and how to make your marketing feel… well, easier.

​Grab your seat here.​

You'll def want to bring a notebook, a friend, and all your half-baked marketing ideas (no pun intended), so we can make sense of this together.

Catch ya next week,

Marissa

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