Look, if I’m exhausted by all the conflicting marketing advice on the internet, then I’m willing to bet you’re at your wits' end.

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So let me be the one to tell you…it’s all just f*cking noise.

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Half the marketing girlies swearing a specific tactic is "the only way to grow" today were preaching a completely different one three years ago. (And will probably pivot again next year.)

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But underneath all the tactics, it's all to get to the same damn goal: Getting people to notice you and care about what you have to offer.

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The rotating list of ways to get noticed? Social media, ads, SEO, Pinterest, email, etc.

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The method you choose to market yourself doesn’t really matter. Nothing is inherently better or more effective than the other. But what does play a role in your success is how you approach it.

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Which brings us to the whole “care about what you have to offer” part.

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If you use social media as a bulletin board, you won’t see an ROI like the guy who’s sharing authority-building and connection-driven content.

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If you use SEO to keyword stuff your website but don’t have a smooth booking process in place, those eyeballs might immediately bounce and never think about you again.

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If you use ads to get in front of a bigger audience but your message doesn’t resonate or make sense to those you’re trying to reach, you’re just creating more noise in their feed.

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It literally doesn’t matter what approach you take to market your business. But what DOES matter is the message, the strategy, the value you’re providing via these avenues.

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There’s no shortcut in marketing that will outweigh a “bad” brand.

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You can’t just assume “if I show up more or if I scream the same message louder, people are bound to pay attention.”

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No tactic is magical. No platform is a silver bullet.

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But what does move the needle is clarity, cohesion, and strategy.

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Once you’ve got that? Pick your platform (literally any of them) and the strategy will work because it’s grounded in something real.

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Until next time,

Marissa

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PS: Have you tuned into my podcast yet? New episodes of Your Brand Is Showing drop every Thursday! 🎧