I don't know who needs to hear this, but your best content ideas aren't going to come from endlessly scrolling your feed and regurgitating what you see other people doing.

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Your best content comes from LIVING.

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Put down your damn phone, experience the moment, and allow yourself to actually exist without your business owner hat for a bit (yes, you're allowed to do that you know).

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Because those moments when you're free to be just Reader, not Reader, the badass business owner?

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Those are the moments that create your best stories, your most brilliant ideas, and those "holy shit, I need to put this in my notes app before I forget" epiphanies.

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Not when you're doom scrolling and having riveting internal dialogues like...

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"Wow, I wish I could figure out editing skills like that..." scroll

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"Ohhh, this is a good idea. Let me screenshot it so I can remember to recreate it" scroll

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"Ugh she made such a good point. I wish I thought of that first."

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ENOUGH!!!🙄🙅🏻‍♀️

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Seriously. Full stop.

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The "I'm scrolling for inspiration" excuse needs to die. Right here, right now.

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Because 1) You're not scrolling for inspiration—you're scrolling to compare yourself to everything out there while simultaneously trying to squish yourself into molds that other people have already created.

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And 2) That's some whack bullshit. No one wants another copycat version of something they've already seen. They want YOU—your voice, your perspective, your weird stories and hot takes.

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My best-received pieces of content? Without fail, they've been random thoughts I had on my runs OR real-life situations that I translated into storytelling moments to make a point. (Big d*ck in a kayak, dead brother club, demon dude on the snowboarding trip...I'm looking at you—and if you're looking at me like "wtf are you talking about??" you clearly are new to this newsletter 😂)

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Any time I've ever followed a trend or drew "inspiration" from something I saw on my scroll? Crickets. Tumbleweeds. Absolute wasteland of attention/engagement.

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Get excited about the content you want to share.

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The more passion, humor, and life you have behind what you create—the more your audience will feel it.

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The best piece of advice I can give you is that if you're not excited to write it, your audience won't be excited to read it.

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And right now, a lot of you are approaching content creation as an "I have to" vs. an "I get to" situation.

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And that dread is coming through (loud and clear) in your content.

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It's giving, "I wrote this because some marketing guru told me to post 5x a week" in the worst way 🤦🏻‍♀️

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Please don't create because you "have to" stay consistent. That's how you burn out and start resenting the business you once loved.

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Go live a little. Take a break. Have some damn fun. Make some memories. Enjoy your life outside of your business.

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You'd be surprised how much more refreshed you'll feel—and bonus...your content bank will no longer be drier than your mouth after you catch yourself snoozing with your jaw hanging open. 😂

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Life is f*cking short. Why waste it creating content you don't even like?

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Until next time,

Marissa

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PS: What's the most random real-life moment that turned into great content for your business? Reply to this email and let me know because I'm actually obsessed with these stories.