You didn’t start your business to become a social media expert.

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And yet… there you were last night stressing over which trending hooks and audios to use on your Reels at 10 PM.

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Go ahead. Name one client who hired you because of the sound you picked on your Instagram post.

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...I’ll wait.

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But for real, for real. You want the truth?

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You don’t have a social media problem. You have a brand clarity problem.

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Because if you knew exactly who you’re talking to, what makes you different, and why your audience should care, you wouldn’t be scrambling to piece together random content and hoping it works.

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You’d be speaking directly to the right people. And they’d be listening (regardless of the audio you picked).

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But instead...You’re jumping from one social media trend to the next, hoping something sticks. You’re Googling “best times to post on Instagram” as if that’s the missing piece. You’re stressing over the perfect hashtags to use when hashtags are NOT the reason people aren’t booking your services.

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Listen, a social media strategy is useless if you don’t have a clear brand strategy first.

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Because what are you even strategizing? When to post? Where to post? How often?

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Literally NONE of that matters if the message isn’t clear.

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Lemme set the record straight right now: Social media is just a tool.

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It’s meant to amplify your brand—not define it.

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So before you worry about when to post, where to post, or how to post… You need to know who the hell you are as a brand in the first place!!!

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What makes you different from everyone else offering the same service?

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What do your dream clients need to hear to know you’re the right choice for them?

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What’s the story that makes your brand impossible to ignore?

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Once you have those answers, we can talk about content.

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Because when your brand strategy is locked in, your content stops feeling like a guessing game.

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You know exactly what to say. You know exactly who you’re talking to.

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Don't believe me that a brand strategy really is the missing piece? Peep this email I got yesterday after delivering Blaire her Brand Blueprint:

Like THIS is the 180* shift that's possible for you when you have brand clarity👇

Hit reply if you're ready to get clarity around your brand.

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Because until then... no posting schedule, hashtag strategy, or trending audio is gonna save a brand that doesn’t know who it is. ✌️

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Until next time,

Marissa

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PS: Did you hear that my podcast, Your Brand Is Showing, has officially launched? Tune in, subscribe, and let me know what you think of the first episode! It's available on Spotify, Apple Podcasts (or literally anywhere you prefer to tune in). New episodes will launch every Thursday, so get ready for another episode tomorrow!