You already know you've built something incredible. Clients trust you, they refer their friends to you, and your work speaks for itself. But let me ask you this:

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If a new potential client found you online today—through a referral, a Google search, or social media—would your online presence match the expertise you bring to the table?

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Or would they see an outdated website, an Instagram that hasn’t been touched in weeks, and branding that feels more “work in progress” than “book me now”?

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Listen, I get it. Running a business is a lot, and marketing tends to fall to the bottom of the list (somewhere between "actually eating lunch" and "remember to drink more than just caffeine today").

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But here’s the thing:

Your brand is always showing—whether you’re being intentional about it or not.

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And if your online presence doesn’t reflect the level of trust and transformation you deliver IRL? You’re probably leaving money—and dream clients—on the table.

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When your brand presence doesn’t align with your actual expertise, you risk:

❌ Losing out on clients who would have booked but didn’t feel confident based on what they saw online.

❌ Attracting misaligned clients who don’t fully understand (or value) what you do.

❌ Relying solely on word-of-mouth, which—while amazing—isn’t a scalable marketing strategy.

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Your online presence should feel like the digital version of the incredible experience you provide in real life. If it’s not? Let’s fix that.

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Here are five simple ways to elevate your brand’s online presence (without overwhelming yourself):

✅ Develop Your Signature Tone of Voice

Your content should sound like you—maybe that's warm, knowledgeable, and reassuring or maybe it's bold and a little off the cuff. If your website or captions feel stiff, generic, or just not you, it’s time to refine your voice.

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✅ Upgrade Your Visual Identity

Your branding should be intentional, cohesive, and aligned with the energy you bring to your work. Think about colors, fonts, and imagery that reflect your expertise.

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✅ Prioritize Quality Over Quantity

You don’t need to post every day (and certainly not MORE than once a day)—you just need to post the right content. Instead of chasing trends, focus on foundational brand content that educates, builds trust, and makes your dream clients say, “Wow, I need to work with her.”

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✅ Make Sure Your Website Works for You

Your website should be more than just a digital business card. It should answer every potential client’s questions and make booking with you ridiculously easy. If it’s outdated, confusing, or lacks clear calls to action, it’s time for a refresh.

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✅ Ensure Consistency Across All Touchpoints

Whether someone finds you on Instagram, Google, or through a referral, your brand should feel seamless across every platform. Consistency = trust.

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That being said...

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You’re already doing amazing work—the last step is just to make sure your online presence matches the level of expertise you bring IRL.

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And I get it, sometimes those five "simple" steps seem like absolute mountains to climb.

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So if you need a professional to come in and give you a hand... hi 👋 I'd be honored to help. If you're new here—or maybe you’ve subscribed to so many newsletters that you’ve forgotten what I’m all about (no judgment, it happens!)—I blend psychology, storytelling, and visual design to craft brands and content that grab your dream clients' attention and make booking with you an easy "yes."

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📩 If your brand is overdue for an upgrade, let’s talk.

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Reply to this email or tap this link to inquire about my services.

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Your business is too good to be underestimated.

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Until next time,

Marissa