✨ Rolls up sleeves and hands seltzer to husband ✨

Anyone wanna tell me why you're treating social media like the be-all, end-all of your marketing funnel?

Because while social media is great for discovery, attention is NOT the whole damn point.

Those views you're obsessed with getting? Great. But what happens AFTER someone sees your post? Do they keep scrolling, consume 14 more reels, and completely forget you existed?

Because if soooo, then those views aren't exactly doing much for your business.

And those followers? Cool. But only if they're actually the right people AND you've given them somewhere to go next.

I fear the algorithm has polluted your brain into thinking all you need to run a successful business is a post to go viral and then you're all set.

But like...lol. No babe. That's wildly misinformed.

And as much as I'd love to give you a copy+paste, clear-cut answer as to what you should do... I can't.

Because every business is DIFFERENT. Therefore, the strategy that will work for you will be too (duhhhh!!)

This is honestly why I have so much beef with the people who are like "use this hook that blew up my account for success!!!" bc absolutely tf not. Your business is not their business, and that will not frickin work.

BUT I DIGRESS.

Here's at least a good rule of thumb to follow when building your content marketing funnel👇

AWARENESS CONTENT

This is where your beloved social content comes into play.

ts job is to get noticed, spark curiosity, and make the right person stop scrolling and think, “ohhhh tell me more!" But you can't expect a 7-second reel to do the same job as a sales page. (side eye)

NURTURE CONTENT

This is where your social content can keep working, but now you need somewhere to go DEEPER than a fleeting attention grab.

Think email newsletters (hi, hey, hello!), blog posts, podcast episodes, etc.

This is where people get to spend more than 7 seconds with your ideas, so you're able to build familiarity, trust, and stronger connections.

CONSIDERATION CONTENT

plzzz tell me you have a website. TELL ME YOU HAVE A WEBSITE.

Because if you don't, IT'S TIME to invest in one bb girl.

Your website is your digital home base. It's where someone can really figure out who you are, what you do, whether you're legit, whether you're the right fit, and how the hell they can work with you.

And I could give a flying fck what some bro on Instagram told you... YES. You need a f*cking website becauseeeee your social content should not have to carry your entire marketing funnel on its back. (!!!)

Let social media do what it's good at: getting the right people interested.

Then give those people somewhere to go so they can actually get to know you, understand what you do, and decide whether they want more.

Oh, and also ✨sales content✨ because YES, those proposals matter, and how you present yourself RIGHT BEFORE someone gives you their credit card is really f*cking important.

And idc how many views you rack up, how many followers you have, or how popular you are in the algorithm... if you're missing any of those content areas, selling your offers will be a f*ck ton harder than it needs to be.

Feeling a lil overwhelmed as to what you need to focus on first, or want an outside perspective on where your content funnel may be falling apart? Then maybe it's time to schedule a marketing strategy intensive, so you know exactly what's working, what's not, and how to get more freaking clients from your content.

Catch ya next week,

Marissa

PS: Today I'm speaking about content repurposing at the Creative Growth Summit, a free, virtual event for creative entrepreneurs! Wanna tune in?? Get in on the action.​

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