I talk a lot about content, but I can't remember the last time I actually broke down what I do every day with my clients. So if you're feeling like a nosy beaver, you're in luck. Because there's quite a bit, and I'll do my best to explain it all properly. 🤣

If I had to break down where all my time goes, it's roughly 50% strategy work, 40% editing or creating content, and 10% capturing the actual content.

When you start looking at my package options, it makes a bit more sense, so lemme walk you through those:

FRACTIONAL CCO

This is the strategy package of all content strategy packages. As a brand's Fractional Chief Content Officer, I take content leadership off the founder's plate and give them back their CEO time. I lead their multi-channel strategy, map what their team needs to create, direct and review the work, and only bring the founder in when their perspective is necessary.

In simplest terms: I lead how their brand communicates across every marketing channel and customer touchpoint, while the founder leads the brand.

Here's an example of what this looks like in practice:

• Founder brain dumps what's happening in the biz
• I synthesize said brain chaos into a rough content map for the founder's approval
• Once it's a go, I work directly with the founder's team to get sh*t done
• The only time the founder is brought back in is if their specific expertise is needed. For example, one content asset might be a podcast episode where they very much need to be the one to record it.
• But making sure that episode gets published, transformed into a blog, distributed via email, and across social is my responsibility.

I define each piece your team needs to create, then your team takes the plan and creates the collateral. If they have questions, need feedback, or aren’t sure how something should come together, they come to me instead of routing every decision through you. I keep everyone aligned on the strategy and help refine the work as it’s built.

Honestly, I adore this package because it really allows your team to shine.

I can't tell you how many times people think, "ahh, I need a new hire" when, in reality, they already have the team they need...they just need someone who can hold and communicate the CEO's vision while giving the strategic direction they need to make it come to life.

SOCIAL STRATEGY & CONTENT SUPPORT

This is the package I probably talk about the most because when I say "content," everyone's brain thinks "social."

So within this package, there are two tiers.

The standard package is strategy-only, which means that after I build you a custom brand-led Instagram strategy and we optimize your profile, map your content pillars, connect IG to your current goals, and give every post a job....you get 12 ready-to-build posts mapped out each month.

Yes, your captions, on-screen text, Reel scripts, shot lists, and design guidance are all figured out for you. Big slay.

All you need to do is take what you see, build or film what’s needed, and hit post.

But if you're in the VIP tier of this package? I'm also the one responsible for capturing (if you're local) and editing all the content for you! Bigger slay.

Technicalllyyy, my social content event coverage package also kinda falls under this VIP bucket. But this is the package where you get real-time stories posted during the event, event recap reels after the event, and access to all event coverage for you to use however you'd like in your marketing.

A recent event recap reel I created for Awesome Championship Wrestling's last show just blew tf up and hit 300K views btw. Biggest slay.

THE GROUNDWORK

And then there's my 1:1 strategy intensive that has you walking away with a customized marketing strategy that tells you what to focus on, what to say, where to show up, and what to do next.

Your entire marketing ecosystem is mapped. From locking in your brand foundations to understanding the entire customer journey your clients experience with you, and all content touchpoints that need to be built out to reach your specific goals.

If you're feeling a little lost in the sauce with your brand and what you're trying to communicate...like beyond content, this is what you need before diving into social media.

Truth be told, I can not waiiiiiit for my new website to be live so all these packages finally have their moment on the site.

Because UGH, the testimonials and wins my clients have been having lately are just so delicious.

That being said, if any of these packages had you going, "ohhh wait a damn minute, I didn't know you offered this?!" and you're curious to learn more, hit reply and let's chat!

I would absolutely LOVE to work with your business before the year ends.

Chat soon!!

Catch ya next week,

Marissa

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