☕️ things I wish people would ask me about at dinner


Small talk? Not for me.

Going down a deep, wild rabbit hole on random topics I have intense interests in? Bet. Let's go.

And one of my FAVORITE topics to talk about? How f*cking cool social media is. BUT LIKE -- not in the way you're thinking about it right now.

Because let it be known I'm writing this from ACROSS THE GLOBE rn...simply because I dared to consistently post on Instagram.

Roll the tape: it's 2024. I get an inquiry form...from someone in Australia.

She found me because I was on a list of vetted social media experts. And after tapping through everyone's content, she said "ohh, I like her vibe the best" and reached out to schedule a call.

Read that back.

In a SEA of proven social media experts. I was chosen. Because of my content.

And it wasn't because I was smarter, more skilled, or had an arsenal of client testimonials that they didn't (I know a lot of the ladies on that list - they're f*cking crushhhhing it)

It came down to the fact that I was the only frickin human who actually showed up like a damn human on the internet.

Or better yet, a human that the human on the other side of that particular screen could relate to and see themselves working with. And because I'm very much what you see is what you get, after our call...that inquiry became a client.

Fast forward to today and I've been working with this client for TWO YEARS. And in this time I've helped her...

  • Grow her social media following from 0 to 205.55K followers across platforms.
  • Acquire 54.91M impressions across social platforms
  • Rack up 1.73M post interactions across social platforms
  • Create 3,688 pieces of content

SHEEEEESH!

And because I took the content workload and stress of growing her audience off her back, she was able to WRITE A DAMN BOOK, self-publish that baby, and SELL 400+ copies during the first month of pre-sale.

FRICKIN CRUSHING IT.

This weekend is her first official book launch event, and I had the opportunity to fly in and capture social content for her event! 🤗🎉🥹

But like BRUHHHH.

Literally everything I just explained to you.... both the cool shit she's been able to achieve and the cool shit I've gotten to achieve all roots back to SOCIAL CONTENT.

So uhh yeah, get the f*ck over the fear of seeming "cringe" or "not being good on camera" or whatever the hell story you're telling yourself right now and PUBLISH THE DAMN CONTENT.

And if you're like "okay FINE...but WHAT do I publish?!?" I can help with that!

My Social Strategy & Content Support package includes a custom Instagram strategy + 12 fully custom, ready-to-build social posts for you to create each month.

All you have to do is follow the step-by-step instructions provided in the Google Doc (shot lists, script notes, carousel layout, and captions are all included!), create, and publish.

Then you're done! It's literally that simple, so there's no more "what do I post" or "is this even the right thing to post for my business" moments.

​Inquire here, and I'll be in touch as soon as I'm back in the US!

Catch ya next week,

Marissa


PO Box 2432, Poughkeepsie, NY 12603
​
Unsubscribe · Preferences​

The Content Pour-Over

Just like making coffee, anyone can create content. But crafting crave-worthy content, much like a perfect pour-over, requires effort. Subscribers to the Content Pour-Over get weekly actionable insights to enhance their content through marketing psychology and brand strategy principles.

Read more from The Content Pour-Over

Hey, hi, hello. I sure hope you sang the subject line to the tune of Rebecca Black's Friday... which is ironic since I just realized Rebecca...BLACK Friday. MEANT TO BE. TRULY. But let's talk Q4 - because we're about to enter the craziest time of year. no matter if you're B2B or B2C... q4 always hits different! People are buying. People are panicking that they didn't hit their goals. People are "ready to do things differently" next year. Between the holiday shopping mindset, businesses with...

✨ Rolls up sleeves and hands seltzer to husband ✨ Anyone wanna tell me why you're treating social media like the be-all, end-all of your marketing funnel? Because while social media is great for discovery, attention is NOT the whole damn point. Those views you're obsessed with getting? Great. But what happens AFTER someone sees your post? Do they keep scrolling, consume 14 more reels, and completely forget you existed? Because if soooo, then those views aren't exactly doing much for your...

Hitting you with a pre-PS because I've got some important housekeeping to share with you: I'm currently booking new Social Strategy clients (start date as early as November!), and these spots are already filling up! If you've been eyeing my social media marketing services, I recommend reaching out sooner rather than later so you don't miss out. I'm speaking about content repurposing at the upcoming Creative Growth Summit, a free, virtual 2-day event for creative entrepreneurs next week. Get...