What do you do when you love something? You yap about it.

That's honestly the whole secret to creating content that doesn't feel like nails on a chalkboard.

The more excited you are about what you're doing, the easier it is to talk about. The more human it becomes, the better it performs.

But unfortunately, most people get tripped up before they even get there.

Because either they're so focused on "doing content right" that they lose their actual message in the process. Or they're busy watching influencers and content creators post all about themselves, and when they sit down to create content for their business...they do the same thing. They make it all about them and forget they're supposed to be talking to their customers.

So let's clear the air.

The platform. The content formats. The "best way to post." All that sh*t is secondary and truthfully? It's not something you should be stressed about right now.

Your main objective is to get crystal clear on what your message is and what you want to communicate to your people. Because content, no matter the medium, is just a way to amplify your brand and connect with your audience.

You've got your brand in one hand. Your audience in the other. Your content is the connector.

Which means you can write. You can yap. You can record a video. The medium doesn't matter as much as the message does.

And once you've put some reps in and you're solid on what you're saying and who you're saying it to, then you can start getting more obsessive about platform nuances.

That's when the question shifts from "what should I say" to "what's the best way to say this"

And my advice there is pretty simple.

Think about the posts you stop and read. The reels that actually grab your attention. What was it about that piece that made you pause?

Usually, it's something you self-identify with. Something that says the thing you wish you'd thought of first because it totally captures how you feel.

So, your job as a business owner? Flip it.

What's going to get your audience to stop and read your post? It's something they can see themselves in. Something that captures how they feel before they've found the words for it.

Which is why deeply understanding your audience is always a pre-req to content creation. You can't skip that part and just hope your content takes off (even if you’ve studied all the best practices of Instagram).

Understand your people and how they think and how they experience the world first.

Understand your brand second.

Then dive into content and mastering platform specifics.

Catch ya next week,

Marissa

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