☕ the content system I owe my sanity to


I’ve been fully managing content for clients for over 5 years now, and at any given time, I typically have my hands in 15+ social media accounts (plus a few more I oversee strategically).

When you’re juggling that much content, you need a tried and true system that can handle it all, or trying to keep track of it all will quickly drain the life outta ya.

Ask me how I know. Better yet, I'll just tell ya:

During my first year of business, I was using a combination of sticky notes scattered on my desk, my notes app, and an assortment of different spreadsheets that all promised the world of making content easier, but each crushed my dreams within a week - all as a means of organizing my content ideas and cataloging my half baked captions.

It was chaotic to say the least.

So by 2021, I realized my sticky note/notes app/spreadsheet method wasn’t going to cut it (especially if I was going to manage more than one client's social account) 😅

I needed a way to:

✨ Track every content asset from draft to scheduled (across social, email, blog, podcast, etc.)

✨ Collect client feedback + approvals without losing my mind (or their revision notes)

✨ Store and repurpose old content without it getting lost in the abyss

So I built my ClickUp Content Calendar System! 💻

And 4 years later, this setup is still running my entire content ecosystem - both internally and for all of my clients.

But my favorite part about this system? It’s not just for full-time content girlies like me who are juggling a bagillion pieces of content.

I’ve seen this system work for solopreneurs managing just one IG account, large organizations with multiple properties using it across all their brands on multiple content channels, and everything in between.

Honestly, I was just on a call with one of my consulting clients the other day, and they showed me how their team had adapted the ClickUp Content Calendar System for their specific use case, and I was blown away to say the least.

For context, they integrated some additional task templates, so when they create a new post, it’s already pre-filled with exactly what their team needs for success. Plus a few additional checklists to make sure everyone on their team is on the same page, along with automations that detonate when specific tasks are done so it’s automatically reassigned to the right team member.

Like y’all, this system is so customizable to however your brain (or your team) works best.

If you’re DIYing your marketing now, this system will undoubtedly make your life easier and bonus...if we ever work together in the future, you’ll already be familiar with the content system I use with my clients. 😉

And did I mention you can grab a copy for only $9 (!!!)

Like why the heck would you not try it for that price?!

Grab my tried and true content system here.

And as always, if you have any questions. Just hit reply!

Until next time,

Marissa


It's a secret, Wappingers Falls, NY 12590
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