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Just like making coffee, anyone can create content. But crafting crave-worthy content, much like a perfect pour-over, requires effort. Subscribers to the Content Pour-Over get weekly actionable insights to enhance their content through marketing psychology and brand strategy principles.
Understandably, when most business owners reach out to me, they have the same goal. Sign more clients, make more money, etc. And usually, their brain at this point jumps straight to things like: “I should probably post more social content.” "Maybe I should invest in SEO or AI search discovery." “Do I need a better funnel??” “Maybe I should rebrand…again.” But I want to challenge you that sometimes the bottleneck isn’t visibility or discovery. It’s your process. Specifically…your website,...
I hate to be the one to tell you, but no…you’re probably not going to convert high-ticket clients using social media alone. And that’s coming from me - a girlie who lives, breathes, and swears by content being the only thing you need to build your brand and attract best-fit clients. But ahem.... “content” doesn’t just mean Reels and carousel posts. Do most of my clients find me on social? Yes. Do they tell me my content is one of the reasons they felt confident hiring me? Also yes. But be so...
Has anyone else noticed the income claims resurfacing on IG lately? Not the wild “I made $100K in 10 days” bullshit… but the opposite. Vulnerability posts where people with over 50k followers admit they made $1–4k in a month. 😅 And listen, any money is good money. I’m pro-honesty, always. But these posts fire me up because they’re the wake-up call people actually need... What we see online rarely matches what’s happening in the business. Take a few service providers I admire. They’re insanely...