I hate to be the one to tell you, but no…you’re probably not going to convert high-ticket clients using social media alone.

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And that’s coming from me - a girlie who lives, breathes, and swears by content being the only thing you need to build your brand and attract best-fit clients.

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But ahem.... “content” doesn’t just mean Reels and carousel posts.

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Do most of my clients find me on social? Yes.

Do they tell me my content is one of the reasons they felt confident hiring me? Also yes.

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But be so for real, in none of these situations did they see one post and immediately hit inquire.

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That would be psycho behavior.

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Realistically? They did some digging. Some sleuthing. A lil digital deep dive into my website, my long-form content, my service pages, my portfolio…you get the picture.

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Now, I’ve literally signed clients who said, “I searched for XYZ on IG and you popped up,” when I asked how they found me. Like, literal cold lead turned hot and ready to buy just from content alone.

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But that Instagram search wasn’t the decision driver. It was just the discovery method.

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And this is where so many people get tripped up.

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Think about it—how many times have you searched for a service on social? You scroll the list of people who pop up. A few profiles feel like an immediate no, so they’re instantly booted off your mental shortlist.

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(That’s their brand at work, btw.)

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And for the ones who make it past that first filter? You don’t instantly DM them like, “Hi, I’d like to hire you!!" (Because again...psycho behavior)

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Instead, you creep. You scroll their content. You check their vibe. And if you like what you see, you probably click through to their website for a deeper dive.

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Why? Because discovery is just the first step. There needs to be depth in order for someone to make a decision.

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This is why going viral, landing on the explore page, or popping up via search doesn’t automatically translate to new clients.

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Attention doesn’t equal conversion.

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Yikes, I know. Crazy to think about what happens AFTER you go viral. Everyone talks about visibility like it's the prize, but in reality it's only a teeny tiny portion of what really matters. 😜

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So let’s bring this back to you. If someone lands on your Instagram profile tonight, what happens next?

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Can they clearly understand what you offer?

Can they quickly get a feel for your process or packages?

Can they easily find your services, see your past work, and reach out when they’re ready?

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Or are you unintentionally leaving them on read because there’s no clear pathway from “I like her vibe” to “I want to hire her”?

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Vibes matter. They open the door and make people feel comfortable. But vibes don’t sell $5K services. Your content ecosystem that amplifies your brand does.

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And that’s why we need to stop thinking of content as just “what I post on Instagram,” and start thinking about how all your touchpoints work together.

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• Social = discovery + warming
• Newsletter/podcast/blog = depth + decision support
• Website = clarity + conversion

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You don’t need a massive funnel. You don’t even need a hard CTA on every post. You just need a clear, aligned path that helps people move from stranger to client when that’s the right path for them.

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Catch ya next week,

Marissa