Understandably, when most business owners reach out to me, they have the same goal. Sign more clients, make more money, etc. And usually, their brain at this point jumps straight to things like:

“I should probably post more social content.”

"Maybe I should invest in SEO or AI search discovery."

“Do I need a better funnel??”

“Maybe I should rebrand…again.”

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But I want to challenge you that sometimes the bottleneck isn’t visibility or discovery. It’s your process.

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Specifically…your website, inquiry form, and how easy you make it for prospective clients who've already found you to say “I want to hire you.”

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If someone is ready to work with you, they shouldn’t have to jump through hoops or decode a puzzle just to figure out if you’re in their budget or what your actual service offerings are.

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Take it from a girlie who's actively wedding planning (aka trying to book the largest number of service providers I'll ever be hiring at once).

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I can't tell you how many “maybes” (aka the people on IG that caught my eye) turned into instant no’s once I tapped over to discover more and hit major roadblocks in their inquiry process.

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Here’s what’s happening when your site isn’t set up clearly:

• Prospects can’t find your pricing → so they assume it’s out of reach (or they don’t want to go through the gymnastics of inquiring just to find out it was all a waste of time).
• They’re hit with vague package names → so they have no idea which one is for them or what deliverables are actually inside.
• They fill out a clunky form asking them to do your job (like “what’s your budget?”) → so they freeze, overthink, and bounce.

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Yikes. All that effort you’ve put into building visibility…and the lead falls off before they even hit submit.

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But here’s the thing: even if they do submit, your process can still lose them.

• If someone fills out a long inquiry form only to get an auto-reply with an even longer secondary form…you’ve just turned their excitement into exhaustion. (Pro tip: at least auto-populate the answers they already gave you if you must ask for more info.)
• If someone says “yes, I want to work with you,” and it takes three days to get a contract…their momentum fizzles fast. By the time you finally send it, they might already be second-guessing.

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Now, the flipside.

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When your website and follow-up process do the work for you, your leads self-validate and feel taken care of the whole way through.

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They can see:

• What you charge (so they know if you’re in range).
• What your packages are (so they know where they’d fit).
• What the next step is (so they don’t have to overthink it).
• And once they inquire? They get a smooth, timely, professional follow-up that matches the clarity of your front-end process.

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That clarity doesn’t just make your prospect’s life easier; it also makes your inquiry list stronger, more aligned, and way less full of ghosters.

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So if signing more clients is on your radar this season, start by auditing your website and inquiry process.

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Because I hate to break it to you, but sometimes “more marketing” isn’t the solution you think it will be. Sometimes, it’s just removing the roadblocks from the leads who are already trying to hire you.

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Catch ya next week,

Marissa