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Just like making coffee, anyone can create content. But crafting crave-worthy content, much like a perfect pour-over, requires effort. Subscribers to the Content Pour-Over get weekly actionable insights to enhance their content through marketing psychology and brand strategy principles.
My best friend said something in her MOH speech that I can’t stop thinking about, and it honestly comes full circle and will directly influence how you’re showing up online, so stay with me here. For context, we’ve been friends since the second grade, when we met in 2002. Meaning she’s been by my side through it allllll. The scrapbooking phase. The emo kid phase. The scene kid phase - or as she called it - the neon phase. The ‘make her record videos with me and post them on the internet’...
How many times have you tried to walk the dog *quickly* because you're running late, but your dog basically looks back at you like, "yeah...nice try buddy," and keeps sniffing, slowly trying to find the best place to drop a deuce? Your timeline is irrelevant here. What you want doesn't matter because your dog has to do what he has to do, and you quite literally can't rush sh*t. That's basically the same thing that happens when you post content expecting your audience to react immediately....
What do you do when you love something? You yap about it. That's honestly the whole secret to creating content that doesn't feel like nails on a chalkboard. The more excited you are about what you're doing, the easier it is to talk about. The more human it becomes, the better it performs. But unfortunately, most people get tripped up before they even get there. Because either they're so focused on "doing content right" that they lose their actual message in the process. Or they're busy...