☕️ open if you feel like you're starting to lose the plot


If right now you feel like you’re constantly publishing content… but it’s not quite doing what you want it to do for your business. At least not in any measurable or meaningful way - I’m willing to bet you’ve said to yourself at some point, “what’s the f*cking point.”

Because so many founders start to go through the motions of content creation and get stuck in execution for execution’s sake, without ever stopping to ask:

“Is this content actually leading somewhere, or am I spinning myself in a damn circle???”

And it’s not from lack of effort - you’re truly dedicating so much time to your content creation, and what you’re building is intended to be a valuable marketing asset.

…but is it actually doing its job?

Every asset should be working together to build a content system that pushes your best-fit people closer to a confident purchasing decision.

The good news is that I can almost guarantee that the results you’re after are rarely about creating *more* output; it’s simply about optimizing, tweaking, and realigning to make what you’re already doing work harder.

This is what I help my clients refine- we start by looking at all the content they’re actually producing and seeing where their team’s time is going and what avenues can be optimized (or honestly, just cut out completely)

I’m not here to hand you a strategy and disappear.

I’m here to help you think better, decide faster, and execute in a way that actually supports your business long-term.

So instead of constantly second-guessing what to say or create, you know exactly what you’re doing, why you’re doing it, and how it connects to the bigger picture.

If you’re ready for that level of support, feel free to reply to this email, and we can chat about the next best move for your business.

And if you’re more of a DIY girlie, and this email gave you the kick in the pants you needed to lock tf in, I want to leave you with this lil resource where I break down exactly how my brain vets a content idea before squeezing alllll the juice out of it and so we can integrate it into a content system that’s strategically crafted to help you reach your business goals.

Seriously, you're gonna wanna read that guide or at the very least, scroll to the bottom and queue up the podcast episodes I linked. They will help you *so* much.

And of course, hit me with your thoughts, questions, etc. I love hearing from you guys and get genuinely excited when y'all reply. 🫶

Catch ya next week,

Marissa


PO Box 2432, Poughkeepsie, NY 12603
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The Content Pour-Over

Just like making coffee, anyone can create content. But crafting crave-worthy content, much like a perfect pour-over, requires effort. Subscribers to the Content Pour-Over get weekly actionable insights to enhance their content through marketing psychology and brand strategy principles.

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