The reason I don't show up in your inbox or on your feed offering a list of content ideas is because I know you don't need them.

You might want them and you might love them when you see them in the wild.

But you don't frickin need them.

Want proof?
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Your notes app is probably a wasteland of half baked thoughts you told yourself you’d come back to finalize. For like...the last 4 years.

Or your saved folder on IG is a graveyard of things you were definitely going to recreate…but never did.

Or you have more untitled Google Docs sitting in random places in your Drive than you’d care to admit because of how many times you started working on something, got distracted, left the tab open in your browser for weeks as a reminder to finish it, then told yourself “ehhh, I can close the window. I’ll remember to come back to it.” And you never came back.

See what I mean???

If you can relate to any of those, what you're actually lacking is direction.

You’re dying for someone to tell you what to do so you don’t have to figure it out on your own.
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Every time you hit save on another content idea post, you think you found a win.

A little kernel of truth. A nudge in the right direction. But alas, whoever gave you that idea - unless they're working inside your business right now - is pulling you further away from where you actually need to be going.

Because another vague, general concept that anyone could use isn't what your audience needs from you. Those posts just have you and your audience spinning in circles because there's no thread pulling someone from "I just found her" to "okay, I'm in."

You feel productive. You stay busy posting. But nothing actually moves.

And sure, with these random nuggets, when your team asks "what should I post" you can offer up a slew of ideas you stumbled across that week.

But you don't have the mental bandwidth to figure out how one piece connects to another, where it lives in the customer journey, or what it's supposed to do next.

So you fill your feed and have nothing to show for it other than "staying visible."

And you and I both know staying visible is not the same thing as content that connects with your audience and moves them closer to a buying decision.

A well-thought-out content strategy will get you results. But random content ideas thrown into the wind with a hope and a prayer will not.

And every time I get under the hood of a new client's business, it's the same thing staring back at me. It's not the content itself that's the problem. It's not the team. It's not the ideas.

It's literally just that there's no strategic direction guiding any of it.

Because even when you have a team, even when you have an army of people who can help you execute the content… someone still needs to be steering the ship.

And as a founder wearing all the hats, I know you've been winging it and making it work. (You're damn good at that)

But winging it has a ceiling, and you're bumping up against it right now.
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All that being said… You’ll notice my offers pivoting over the next few months to be built entirely around strategy, and that's it - because if I’m being so honest, anyone can execute the content for you with enough direction.

But so few actually have the ability to see the vision, map the plan, and steer the ship in the right direction so everything connects and works together to bring you real, meaningful results.

And that’s the part I’m really freaking good at.

More on what that actually looks like soon. (If you were paying attention, I gave you a lil sneak peek a few weeks back🤪)

But for now… just know if your content isn't doing sh*t rn. It's probably not that your ideas are bad or that your actual content assets suck.

It's bc you’re lacking an effective strategy behind the content you’re hitting publish on.
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Catch ya next week,

Marissa

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