☕️ you know there's a better way, right??

It is actually mind-boggling to think about how many founders are creating every single social post from scratch.

No wonder you hate social!

What a waste of freaking time and manpower.

Obviously, as the face of your business - whether you're a service provider, coach, consultant, blogger, etc. - people are very much buying into YOU, so yes, YOU need to be present in your content.

But you’re being silly about the execution.

Record a face-to-cam post once? That’s easily 3-4 additional posts AT MINIMUM.

For one, post that yap (duh).

But more importantly, save that raw yap - unedited. Because THAT is going to be the source of so much additional content.

I LOVE when clients send me 7-minute-long videos with all the outtakes, tangents, and raw brain chaos left in.

You’re giving me more material to work with.

Because not only can we use the face-to-cam bits, but we can also extract audio snippets and pair them with b-roll.

And if there are multiple versions of the same story within that 7-minute-long video?

Well, you guessed it….that’s multiple different audios to pair with more b-roll.

Not to mention, you can transcribe that sucker into a carousel.

Or pull out one hard-hitting line, turn it into a graphic or b-roll reel with text on screen, and elaborate further in the caption.

If you are my client, I am SQUEEZING ALLLLL THE JUICE out of whatever you give me.

Because let’s be so frickin for real right now - you are BUSY as a founder.

And more importantly? Your "CEO time" is too valuable to spend recreating work that's already been done.

I do not need to stress you out for ‘more clips’ or ‘more post concepts’ if we already have an archive to work from.

I'm very against creating more output for the sake of output.

And I'm allll about getting more strategic with the assets we already have at our disposal.

Because THAT’S when content starts to feel sustainable and when your content strategy starts working FOR you instead of creating more work for you.

Especiallyyyyyy if you're an established brand that's been in the game for 3+ years.

The amount of content you've produced over that time period that's been underutilized is actually insane.

My specialty lies in protecting a founder's voice and vision while repositioning existing content assets (or extracting the brain chaos straight outta ya noggin) so it can be transformed into brand-led content that actually propels your business forward.

Because you don't need more ideas (!!!) you literally just need someone who knows how to find more value in what already exists.

And soon there will be a few options to how we can make this happen together:

1 — Instagram-only strategy (perffff if you're a service provider, coach, or consultant operating solo dolo and/or working with a VA of sorts)

2 — Or we can tackle your *entire* content strategy (perrfff for founders operating in CEO mode and leading a small but mighty team)

More deets on how to access these new packages soon 👀

But in the meantime, here’s a lil treat for ya to start thinking more like a strategist to repurpose tf outta ya content.

KAY LOVE YOU BYEEEE

Catch ya next week,

Marissa