If all you’re doing is posting product photos or Canva graphics with your service list, dare I say you're wasting your damnn time.

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Because harsh truth: no one f*cking cares.

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People don’t buy because you told them what you do. They buy because you made them feel something. Because in a sea of options, you gave them a reason to stop, to stay, to see themselves in what you shared.

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And I know, you probably do think your offer is special. Your process is thoughtful, your product is high-quality, your results are real. I’m not saying that’s not true. But what I am saying is that your audience doesn’t care as much as you think they do. Not yet.

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You care about how it’s made. The materials you use. The way you’ve refined your method over the years. And that’s valid.

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But your audience? They care about what it means for them. About whether it works. About how it’ll help, solve, or serve in their real life.

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If I’m buying a dog toy for Benson, I’m not scrolling for a breakdown of material sourcing or a close-up of stitching. I want to see a pitbull going feral in a tug-of-war, and that toy still holding strong days, weeks, months later. I want to trust that it can handle my dog, not just hear that it’s “indestructible.”

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That’s the shift: your words might describe the thing, but your content has to prove it.

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And for service providers? A templated Canva graphic listing your offers isn’t the flex you think it is. People aren’t connecting with bullet points and pretty graphics, they’re connecting with people. With tone, delivery, perspective, a face, a voice, a vibe.

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Show me how you think. Let me behind the scenes. Walk me through the way you approach problems. Show me the work in action, the people you’ve helped, the moments that made you proud. Share the story, not just the summary.

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Because the truth is, no one is going to care about your offer just because it exists.

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You’ve got to make them feel why it matters. You’ve got to create content that doesn’t just inform, but resonates.

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So before you hit publish on your next post, ask yourself:

👉 Am I just listing what I do?

👉 Or am I helping someone see why it matters to them?

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That difference is what turns passive scrollers into curious buyers.

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Until next time,

Marissa

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