Your expectations are unrealistic.

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You want dream clients to come banging down your door after one well-crafted post, in the same way you want a six-pack to appear after a few crunches.

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I've made the comparison before, but let me say it a little louder this time: Social media is a hell of a lot like exercise.

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You won’t see sustainable results overnight. You can’t crack the code once and coast forever. And if you stop putting in effort, your results slow down.

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Case in point - I just hit a 142-week workout streak (!!!) Which means that for almost three years, I’ve moved my body at least once a week.

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That consistency has built momentum for sure. (It’s why I can sign up for a race and finish even if I haven't been 'training')

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But the catch is that when my effort dips, so do my results.

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I ran an unplanned 5K last weekend. I started strong (8:49), but quickly slowed down because my training/effort hadn’t matched the outcome I wanted (11:31).

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The same thing happens with social media.

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If you post once and disappear, you’ll always feel like you’re starting from zero.

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And if you’re frustrated because you are showing up but not seeing results, it’s the same as expecting abs after a 30-minute workout.

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That sh*t ain't realistic!

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Because just like one workout won’t transform your body, one post won’t transform your business.

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Sure, you might get an inquiry here or there or even get a viral post. But the real impact doesn’t come from likes, saves, or shares.

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And here’s where the metaphor ends—because in fitness, results are physical.

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In business, results are relational. The meaningful results come from the collection of posts working together.

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From consistently showing up, staying top of mind, and being known for your unique perspective and expertise. That’s what builds trust. That’s what gets you hired.

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Because remember…if it really were as easy and instant as people hope, then no one would be out of shape (re: the fitness side of this analogy) and everyone would be booked out from Instagram alone.

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But that’s not reality. So ground yourself. Come back to center. And remember your expectations of “fast and easy” aren’t the truth—momentum, aligned effort, and staying the course are.

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Catch ya next week,

Marissa