Alright, let's talk about my absolute favorite thing to do: Building brand-led content strategies.

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Whether you’re hiring me for strategy-only, full done-for-you content services, or 1:1 consulting, the way I swoop in to help you build content for your brand always follows the same approach.

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1️⃣ We start at the strategy level (aka the foundation you’ve probably skipped over in your rush to stay visible).

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At this stage, we're looking at your brand to understand who you actually are, who you're talking to, what you want to be defined by, and what goals you're currently working towards.

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2️⃣ Then we define a set of 3-4 content pillars that serve as the home for all your future content (no matter the format: social, blog, email, etc.)

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3️⃣ Then we map your platform plan. Which platforms make sense for your business? What cadence can you sustain without burning out? How do you need to show up differently on each platform to earn trust?

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At this point, if you’re a strategy-only client, this is your roadmap. We’ve built the architecture; now you or your team is responsible for bringing it to life.

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If you’re a done-for-you content client, this is where I roll up my sleeves and build each content asset for you.

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For example, let’s say Instagram’s your main hub and the strategy calls for 4 feed posts a week + daily stories. I’ll map out each of those assets, write or script them, and (depending on your business) either create the content from existing assets or plan a custom content shoot.

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That could look like:

• Sending scripts for you to record → you film → I edit and optimize
• Doing an on-site content shoot → I batch record any video/photo content needed → I edit and optimize

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For my 1:1 consulting clients, typically, they have a team ready to execute the game plan but want strategic oversight every step of the way.

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In that case, we:

• Start with a full strategy buildout
• Co-create a content plan aligned to your team’s capacity
• Review and refine individual pieces together so everything stays aligned and effective

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But no matter the level of support, the base stays the same:

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Your content starts at the brand level. We build intentional pillars. We map the platforms. Then we bring it to life.

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The implementer who brings it to life can be you, me, or your team...but either way, the strongest strategy in the world means nothing if it never leaves the Google doc.

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Execution will always be the bridge between your ideas and your impact.

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Until next time,

Marissa