A lot is happening in the social media world right now...

There's the part about how people are leaving TikTok en masse due to the US joint venture. Be that because of the updated privacy policy or the fact that their accounts are basically just being... silenced.

Then there's the part where a huge portion of Instagram (okay, probably beyond IG) is yearning for a more analog life.

That 2016 trend wasn't just for funsies - it's because people are desperate for 'simpler' times.... although in my opinion, 2016 AIN'T IT. But that's besides the point.

And I mean, just look at how popular products like Brick have become over the last year.

People are chronically online and starting to hate it here.

Social media as a whole has become a lot more "doom scrolly filled with AI slop" and a whole lot less "connection and inspiration."

I personally have been feeling that way for a while.

I mean, hell, it's why I continuously put out social posts with a bit more depth and try to help you realize 'mass attention' doesn't equal 'good content.'

If I can stop just one person from creating 'feed filler' posts and focus more on substance - AMEN.

But anyways, what does all this mean for your brand and how (or even where) you should be marketing your business?

Because the landscape has most certainly changed from "omg social media? YAY" to "omg social media? UGH" and if you're not picking up those vibes yet, you will soon.

And no, I don't think social media is going anywhere. And I don't think you should remove social media from your marketing strategy.

But I do think you should do what I've always told y'all to do and build a damn brand that has legs OUTSIDE of social media.

Think about this newsletter as an example. It's algorithm-proof.

Sure, I still might have to fight my way through your email inbox (which is probably a feat in itself - so yay, thanks for clicking through). But you know I'm here. You know that every Wednesday morning, you can count on hearing my voice.

Meaning, if you're locked in and paying attention, you know where to find me reliably and consistently.

Same with my website, blog, and podcast - if you want to discover all the nuggets I've left you straight from the brain chaos, you can tap over to my website and browse the archives at any point.

The point is that there are a ton of different avenues you can experience my brand online.

If one avenue blew up overnight and it was lost completely...my business would be totally okay.

That's the type of content strategy you should be building.

One that isn't reliant on ONE platform. One that has DEPTH and goes beyond 'surface-level doom scrolling slop' created just to grab the most views. One that people can stumble upon in the wild and CONTINUE gathering information until their heart is content.

If you walk away with one thing from today's email, let it be this: Content that converts is never the quickest to churn out or the most flashy in terms of crazy view numbers.

It's the depth, it's the heart, it's the human connection of "Wow, this feels like exactly what I need, and I feel like I can trust this person to help me get to my desired result."

You're never going to achieve that with a viral 7-second reel or an AI-generated caption you whipped up in 30 seconds.

Offer your audience depth, substance, and an experience only you can provide. Both online and in real life.

That's it. That's the plot.

Catch ya next week,

Marissa

PS: If you're local to the Hudson Valley, I'm hosting an in-person workshop on Feb 18th, all about how to attract more of the right types of clients - no matter where you choose to market your business. See you there?​

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