A reminder I keep telling myself (and my clients) lately...

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Just because you can, doesn't mean you should.

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Let’s start with the shiny new content thing: Instagram’s 5120 x 1080 px format.

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If you’ve seen it and thought, “Ooooh, fun! Should I jump on this?” my advice is this: NOPE, not unless it makes sense for your brand.

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Some perspective: If you're a cinematographer who already shoots horizontally and wants to create something aesthetic and framed differently than your normal stuff - sure, play around with it. That makes sense for your brand.

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But if you’re like an OBM or esthetician? Forcing it in just because it exists isn’t a good use of your energy (unless you’re genuinely excited about it).

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That same reminder has been coming up in a different way with my clients this week: launches and promos

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The question is always "is this right??" or "should I be doing something differently??"

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And every time, the answer comes back to what's right for YOU, in this moment.

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A few examples:

One of my B2B clients is prepping content to help their customers with building Black Friday promos. And after all the tips and tricks we laid out - we ended with a simple reminder that you know you can totally skip this if you want to?? Like it's totalllly okay if you want to sit this sale out. If discounting hurts your margins, or you’re already booked out, or you don’t have capacity to fulfill — why force it?

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On the flip side, a B2C client is launching a new service in January. We’re using holiday buyer psychology to prime her audience now — offering an extra call if they buy before the program launches. Her competitors might see something like this and be like "omg a free session!? I could never" and that's fine - but for this client, it works with her margins, capacity, and client results.

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See where this is going?

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The right move with your marketing isn’t always the trendy thing to do or the move you see everyone else making. It’s the one that aligns with your brand, capacity, and actual goals.

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Catch ya next week,

Marissa

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