If there’s one thing you should know about me…it’s that I never forget a face. Ever.

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So imagine my surprise when I’m casually checking out a potential wedding venue’s Instagram and who pops up in almost all their photos? None other than deviled egg man.

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Let me back up.

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This is a throwback to my single-girl era, when Sunday afternoons sometimes meant meeting a dating app stranger for a drink. (Which is actually how my fiancée and I eventually found each other, so don't hate)

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However, on this particular day, the vibes were immediately off.

• He sits down, doesn’t ask me a thing, calls the waitress over, and orders deviled eggs for the table. (Sir, no thank you. Ew.)
• Then proceeds to turn our “date” into a "45 min pick my brain" marketing sesh because he just landed a leadership role at (you guessed it) the wedding venue now in question

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Fast forward to today. I’m laughing to myself, thinking “thank the lord I found my person and not dealing with dating adventures from hell anymore,” when I notice…deviled egg man is wearing a wedding band in this recently posted pic.

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Cute, guess he found his deviled egg soulmate.

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But alas…the plot thickens.

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A couple scrolls back on the venue’s feed, and I land on their 2022 post announcing him in his shiny new role.

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And guess what I notice??? HE'S WEARING A MFKIN WEDDING BAND.

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Which means when he was ordering deviled eggs and asking for free marketing tips…he was also married.

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Now, let’s pause and break this down from a marketing and branding perspective for a sec:

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👉 Reputation matters. If your venue exists to celebrate marriages, but your leadership is out here behaving in ways that directly contradict that? That’s not a great look. Wouldn't say that's very brand-aligned behavior, now would ya??

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Plus, the world TALKS. We live for sharing the tea. And we take screenshots. We have receipts (!!!) So those tiny cracks in your reputation can snowball FAST.

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Like, c'mon, if I was petty - or let's say that the date was something other than a deviled egg marketing meeting - I'd name drop the venue/guy in a heartbeat - but not my circus, not monkeys.

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👉 Content matters. The only reason I found that post so quickly was because its content wasn't giving me what I wanted (!!)

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I wanted to see what their venue looks like - show me the interior, the exterior, yada, yada, yada - not weird closeups of sh*t no one asked for.

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Meaning, KNOW WHAT YOUR CUSTOMERS NEED FROM YOU IN ORDER TO MAKE THEIR PURCHASING DECISIONS EASIER.

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They didn't have much content to begin with (hence how I landed in 2022 rather quickly), but the content they did have wasn't giving me the visual information I needed to be like 'okay, bet. let me schedule a tour.'

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Your content gives you control of the narrative and helps you build trust with your audience before they ever reach out to connect. So use it to your advantage.

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Soooo wrapping this baby up. Here's what you can learn from this situation:

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1. Everything in your business (including the employees you hire and their actions outside of working hours) can impact your brand's reputation.
2. Your content has the potential to make or break your audience's trust.

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Catch ya next week,

Marissa